I disagree. While E3 isn't the Superbowl it's still a means to an end and that's getting the message about upcoming products out there. Whether people see the announcements/trailers on Youtube or in a magazine etc, etc it's still an industry event to spread the word.
Right, so how does E3 differ from any other non-E3 press event?
Nintendo: Here is the information
Media: Okay, lets report it!
Customers: Look at this information about Nintendo on Gamespot, Gameinformer, IGN....
That is the exact reason why having a big 1 hour conference is unnecessary. The information extracted from it is all that matters.
None of the previous Nintendo Direct events have gotten anything like that amount of traction with the media. Even the Nintendo 3DS XL reveal was muted and while that was an iteration rather than new hardware these events are aimed squarely at Nintendo fans.
Would you expect them to gain as much traction as E3? and more importantly, how is any of this relevant? Nintendo is not skipping E3, they are just not putting on a 1 hour presentation but instead multiple shorter presentations. They are still on the floor. Their game footage will be on every single video games website.
I don't see how Nintendo's significant downsizing this year can be seen as anything other than capitulation. But let's approach it from a different angle. What happens if Nintendo have a Direct conference because they have nothing to show that can compete with the MS and Sony announcements?
What can compete with Sony and MS is entirely down to the individual isn't it? Do I think Nintendo can bring out something that is more compelling than what Sony did in February? In other words, can they show more compelling software than DriveClub, Knack, and KillZone 4? LOL, yes. But that is down to me right?
Where does that sit with Nintendo fans?
I don't know because it is a hypothetical that has already been disproved. As a Nintendo fan myself, if they 30 seconds of Smash Bros 4 and a new Mario and a new Kart, well that have already done more than compete with Sony and MS if all those two are going to do is trot out stuff like Killzone 4, Drive Club and Knack.
These titles are LITERALLY what I was talking about. None of those titles are going to sell WiiUs to people who don't already own a WiiU or aren't already Nintendo fans with intent to buy.
Bayonetta 2, Xenoblade 2, Shin Megami Tensei x Fire Emblem?
These are hardly casual focused titles. And lets put something straight. Nintendo isn't aiming for the non-casual anyway. If anything they are desperately trying to get that casual audience back, the people who do not watch E3 and never have.
These titles will get next to no traction with the mainstream media when MS and Sony (and ALL the third parties) show next gen titles and new IPs.
The fact that you think games like Killzone 4 or DriveClub would get significantly more traction than a new Mario Kart is a little delusional. Sony's first party IP do not sell worth a shit compared to Nintendos. Mario Kart 7 has sold more copies than 95% of Sony's first party IP.