Well, for starters, you can actually, in my opinion, see some parallels to the Xbox One's announcement messaging and the PS3's messaging. Part of the reason I was so turned me off by the PS3, despite being a huge PS2 fan at the time, was Sony's positioning the PS3 as a Blu-Ray player first and a gaming machine second. That also drove up the price. I was really angry with the $599 price, because it always seemed like the only reason it was so expensive was because of Blu-Ray. The cynical side of me always looked at that as Sony trying to use the PS3 as a trojan horse to win a proprietary format war for movies and that they were essentially exploiting the PlayStation brand to profit from a feature that gamers really didn't care about. It's especially relevant, since, at the time, we were seeing consumers transitioning more to streaming media like Netflix for movies instead of physical media in the same way that Xbox One's reveal focused so much on television and smart tv functionality when so much of their core audience is moving away from live televison and cable. You can make the argument that a lot of people probably bought a PS2 as a cheap DVD player, but that was at a time when we were transitioning from VHS to a format that provided a vastly better experience and movie rental places were still relevant.
When the PS3 rolled out, people weren't going to buy it for $600 just for better looking movies, especially when there was strong competition from streaming media. It's why, for the most part, 3D HDTV's pretty much failed. Consumers who went out and bought an HDTV a few years earlier at expensive prices - probably the first huge transition in a new TV format adoption since the introduction of color televisions - weren't going to line up to buy 3D HDTV's a scant few years later at prices double what they paid for for their HDTV.