I apologise, but I'm going to preach a little here.
This is a new gen launch. In an industry where we are diversifying way too much, delivering way too little and making it way too hard for people to enjoy gaming for what it is, it is a chance to stop and reset. Above all, it's a chance to show the gaming community what game creators, system designers and industry leaders have learnt since 2005.
For Sony, it is as much a revitalisation of their industry as well as a chance to show it still belongs in this game. Everyone at Sony knows they dropped the ball this gen and many inside have been waiting a long time to rectify that. I spoke to a dev in Frankfurt last month who admitted that almost everything that has gone wrong with his studios games has been a result of trying to force games down strictly defined paths brought on by limited hardware and mostly, really bad ideas. He wants gamers to reconnect, to feel enthusiastic again and he wants Sony to start making fun games once more.
Hyperbole? Maybe. I guess the proof is coming soon. I have seen much to keep me very optimistic. But the chance to reconnect with gamers again will have Sony and MS showing more than just titles for this holiday launch. Everyone remembers 2005 and 2006 E3's as setting up the consoles for this gen. So will this E3 define the start of next gen.
In Sony's case, it's about redemption.