EDGE just shot themselves in the foot.
I don't know how much the rest of you know about game journalist culture (I'm an expert), but non-confrontation and appeasing publishers are huge parts of it. It's not like Nintendo where they dont give a shit because they have Nintendo Directs. If you screw someone over Microsoft, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the UK public, after hearing about this, is not going to want to purchase Edge, they will also start reading Polygon. This is HUGE. You can laugh all you want, but EDGE has alienated an entire market with this move.
Square, publicly apologize to MS, Mattrick and Balmber or you can kiss your business goodbye.