You're describing a vary narrow and small segment of consumersMaybe both? It is true that there are already many media boxes to choose from in the market but gaming capability has never been a factor of choosing those boxes. Now Sony is jumping into the race and everybody knows what Playstation is. General public will see the Vita TV as a box that can do the same thing as other 5 boxes, but has a Playstation name on it. It is the first time gaming will be included into consideration when people shop for a media box and for that regard Sony ready don't have a competition.