"Shan't be buying that pasta, the intolerance ruins the flavour. Now this other brand, this tastes much more liberal!"
Henry Ford vehemently hated Jews. So did Walt Disney.
Tommy Hilfiger doesn't like black people. Orson Scott Card doesn't like gay people.
That doesn't stop me buying the cars, watching the movies, wearing the clothes and reading the books.
I don't particularly care what a person thinks I care what they make. Mel Gibson can continue to insult pretty much everyone, I'll still watch his films.
Boycotting a product because the guy at the top says something you don't agree with seems melodramatic and pedantic to me. But it's not at the top of my concerns either since it's not like I'm invested in a pasta company anyway.
That Hilfiger story ain't true.