Calling it a 'conspiracy' is kind of a strawman.
People aren't saying that all gaming journalists meet with MS representatives in a dark basement and work this out.
It's about a very obvious bias for whatever reasons, depending on what you think and who you believe, such as fear of being blacklisted, unprofessionalism and being swayed by gifts like free subscriptions, personal preference after an entire generation of the 360 having better multi-plats for the most part (again, being unprofessional), trying to retain strong ties with MS, etc.
You think after all those articles wherein tech and gaming sites suddenly decide that tech differences are unimportant, that there is no bias? Even though they were important for an entire generation, and they still are very important when comparing other gadgets, but no, in this case you must be a 'pixel-counting fanboy' if you care about it?
After all the articles about some magical balance being more important than a ~50% more powerful GPU and faster RAM?
You find it objective 'journalism' that this guy won't even say 720p and has to make up terms for upscaled 1080p?