It's "Kotaku Deals" so I presume it's a paid ad. Kinda like those shitty things in magazines that are made to look like real articles.
Kotaku Deals is not a paid ad. We have a guy, Shane, who rounds up what he thinks are the best deals every day. He's not on the editorial team, but he plays a lot of games, so he uses his best judgement there. Every time you buy something from one of his posts, the company gets a cut. But I don't think he'd ever recommend something that he didn't actually think was a good deal for readers.