I still don't understand why we have to look like the character to feel empowered by them. I must be misunderstanding...because I think it would have a detrimental effect if the character actually looked like me.
Maybe it would help if we used another word, instead of empower, which seemingly isn't being used correctly?
It's not really too complicated he wants the player to want to play that character and the more attached to that character the player is can mean the more involved they are in the game. Plus likely market research etc has shown that sexy characters are a lot more popular than more normal looking ones. As a business, they say lets go with that. Again as a business they're main purpose is to make money not push any sort of social agenda.
I think what people are forgetting is that these companies don't make sexy or slightly sexy outfits for their characters because they're sexist (most of the time) or morally dodgy. They do it because a heck of a lot of players tend to buy up that shit, it's the safe norm. When you invest large amounts of money like the modern video game industry you don't want to take unnecessary risks.
Generally the amount of players you interest by having slightly sexy designs , greatly outweighs the amount you lose by having it, so as the director of the game will you take that risk, when the success of your game can be affected by it. Of course some studio's have the clout and quality to buck that trend but frankly the majority don't hence this issue.
It's not even unique to videogames but the reasons it's to this degree it's simply the fact that most of the consumers are young males, and well most of the developers are male also but it's mostly the consumer skew.
If two games were exactly the same but one had a more appealing "sexy" character and the other a far more normal plain design, If the majority of people picked the later over the former, this issue wouldn't be so bad, of course they don't, so the games industry has morphed into what it is.
Now journalists are putting the spot light on this problem, to force companies to change there designs. Most companies really don't want to, whether it's successful or not we'll see, but it will ultimately just be a band aid as the core issues will still be there until females make up a higher percentage of the consumer base.
Obviously you can see as a chicken and the egg conundrum as that percentage won't increase unless games cater to them more, and no company really wants to take that risk. The don't mind with casual more family orientated but with AAA nope.