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Nintendo Has no Plans For 'Mario on Smartphones'

Woudn't make sense at all because it sells nintendo handelds and uses the tech inside them greatly. And would eliminate the need for pokebank entirely . Forcing everyone to start over from numero onu. Pokemon spin off thingy on the IOS, yeah sure i think they got one of those.

Actual pokemon? No. Buy a 3ds if you want it that much.

People aren't. That's the problem. Nintendo is not selling the numbers of hardware units they need to. That's the whole reason why these "put your games on phones" topics come from. As a way for Nintendo to still be able to sell their games and make money in a world where smartphones are killing their handheld business and iPads are stealing their casual Wii customers.
 
This is cyclical. Every 4-5 years the same people spout the same shit about Nintendo. What's interesting is they don't age. They grow up and their place taken by younger fans who grew up buying xbox and playstation because it was cooler during their teen days.
 
I don't know what investors are expecting to change strategically then if he's unwilling to even consider this yet. Price drops? That's not going to change what's going on. More Mario games? A rental service or something?

This seriously continues to show a real stubbornness that is going to continue to make 2014 impossible for them, and 2015 as well.



Come back here in 5 years >:)

The portable space isn't their problem. Going mobile just cannibalizes their 3DS business and doesn't address the main problem, losses in their home console business.
 
Would Mario actually work on a smartphone? Usually J'n'R on them are kinda one touch things or endless runners. I can't see Mario working on it. Pokemon however would probably work fine.
Then again Pokemon sold what, 3 million copies? So either they would have to charge the same amount on phones (and nobody would buy it) or sell a billion copies to make the same cash, right?
 
Why Iwata? Why does the selling of mobile games software, have to be directly related to selling Nintendo hardware?

Do you not realise that you can do both, as separate business entities? That you can keep your Nintendo hardware and software business, but also sell software on mobile devices?

Whatswrongwithyou.gif.
 
People aren't. That's the problem. Nintendo is not selling the numbers of hardware units they need to. That's the whole reason why these "put your games on phones" topics come from. As a way for Nintendo to still be able to sell their games and make money in a world where smartphones are killing their handheld business and iPads are stealing their casual Wii customers.

The 3DS has been the #1 selling console worldwide for like a year straight. If that's getting "killed," the rest of the industry wishes they were such a casualty.
 
They could introduce hardware DLC! Start playing the game on your smartphone, unlock a Wii U with one small payment
of $299.99
to finish the adventure!
They'd be expanding their fan base at the very least.

A lot of people seem to think that releasing on smartphone would cannibalise their existing fan base, but I really don't think that's the case. They could offer a whole range of different experiences on smartphones, while creating and attracting new fans to their home/portable consoles. You don't stop buying Mario Galaxy just because you have a Mario runner game on smartphone.
 
Software is where they make the most money. It's where their greatest strength remains. Leveraging their properties on some of the biggest platforms on Earth can be a huge boon to profits if done properly.

It doesn't mean it has to be SUPER MARIO BROS. port to phones, but it can mean completely unique Mario games designed around the strengths of the iOS platform. And I can't imagine that wouldn't net a huge return for their investment.

The information we have from Square implies paid apps on smart phones don't make that much money.

If it's not f2p they shouldn't bother, not with the damage to handhelds which would even in it's current success be more profitable.
 
Im pretty sure Nintendo can come up with games that actually plays well on mobiles and pads without throwing Mario or any other well known character under that train.
 
I agree with you, but I think Nintendo does not agree with us :P

iwatatouchhdu86.png
 
Why Iwata? Why does the selling of mobile games software, have to be directly related to selling Nintendo hardware?

Do you not realise that you can do both, as separate business entities? That you can keep your Nintendo hardware and software business, but also sell software on mobile devices?

Whatswrongwithyou.gif.

I don't see how putting Nintendo games on mobile wouldn't canabalize their handheld software and hardware sales.
 
The portable space isn't their problem. Going mobile just cannibalizes their 3DS business and doesn't address the main problem, losses in their home console business.

The dedicated handheld gaming hardware market is shrinking every year. I do not think that trend is reversible, because of the simple realities around it. Most people do not care about gaming the way we do, and also do not want to carry around fifty devices. If they can have a phone that also plays games that cost $1-$10, why would they need anything else? For them, that's adequate.

What's happening to Nintendo is cutting them off from all corners. The VR revolution coming is going to subvert any future plans Nintendo can have to surprise people on the home console front. What else can Nintendo do for a home console? A handheld/console hybrid? That's the only thing I can think of, and it may help them for one single generation, but it's just delaying the overall trend.

The handheld market is drying up for gaming dedicated hardware. People focused on the Wii U's problems, but their report showed a drastic reduction in their forecast for 3DS and sales of 3DS software and hardware are seriously lagging behind now compared to past trends. How do they turn this around?

The problem is I am not sure there is a real viable solution that would just fix Nintendo's home console or handheld business. Whether it's next gen or the one after that, the realities eventually are going to crush Nintendo's hardware business like a twig. They have to figure out a new model for their business or I don't know what will happen.

What strategies do you believe they can implement that can avoid this without going smartphones or whatever?

Principate said:
If it's not f2p they shouldn't bother, not with the damage to handhelds which would even in it's current success be more worthwhile..

Well why couldn't it be F2P?
 
People aren't. That's the problem. Nintendo is not selling the numbers of hardware units they need to. That's the whole reason why these "put your games on phones" topics come from. As a way for Nintendo to still be able to sell their games and make money in a world where smartphones are killing their handheld business and iPads are stealing their casual Wii customers.
Pokemon sold 3DS's and 2DS's and that's what they want. Having Pokemon on mobile would eliminate the need to buy Nintendo hardware and possibly in the future buying more software from them. If you're pushing your hardware it's not a good idea to release games on other platforms, maybe some apps that would connect with the main game would be a good idea but definitely not a full game.

It's not as simple as release it on mobile or other platforms as it would kill them in the short/medium run. They need to try other approaches, mobile would be the last resort imo.
 
The 3DS has been the #1 selling console worldwide for like a year straight. If that's getting "killed," the rest of the industry wishes they were such a casualty.

#1 selling against what? The two new consoles which have been out for two months, the dead vita and the 8 year old consoles?

The 3DS is moving less hardware and software than the DS did and has had its projections slashed every year. The mobile market is booming while the handheld market is shrinking.
 
A 3D Mario platformer on a phone would suck. Touchscreen controls are the worst thing this industry's come up with in the past two decades.
 
Virtual dpads are generally terrible and so Mario wouldn't be a good fit on a all touch platform like a smartphone. On the other hand this isn't to say that Nintendo couldn't set their teams on building a bunch of new games, possibly new IPs, with multitouch controls at the core of the experience. Nintendo has experimented quite a bit with short, touch based games with the Wario Ware franchise, and a lot of that could lend itself quite well to a multitouch platform.

Personally I think it's in Nintendo's best interest to try that out on a multitouch platform that they themselves own and control.
 
They will release accompanying apps that will have trailers and a constant "only available on Wii u, please buy a Wii u". Genius, Iwata. /sarcasm
 
Nintendo will hold a briefing about its new strategy on Jan 30th, a day after the third quarter earnings release. It's gonna be a fun day.
 
Thank god. Don't go there, Nintendo. It'll not solve your current problems and it'll just devalue your IPs in the long term.
 
The dedicated handheld gaming hardware market is shrinking every year. I do not think that trend is reversible, because of the simple realities around it. Most people do not care about gaming the way we do, and also do not want to carry around fifty devices. If they can have a phone that also plays games that cost $1-$10, why would they need anything else? For them, that's adequate.

What's happening to Nintendo is cutting them off from all corners. The VR revolution coming is going to subvert any future plans Nintendo can have to surprise people on the home console front. What else can Nintendo do for a home console? A handheld/console hybrid? That's the only thing I can think of, and it may help them for one single generation, but it's just delaying the overall trend.

The handheld market is drying up for gaming dedicated hardware. People focused on the Wii U's problems, but their report showed a drastic reduction in their forecast for 3DS and sales of 3DS software and hardware are seriously lagging behind now compared to past trends. How do they turn this around?

The problem is I am not sure there is a real viable solution that would just fix Nintendo's home console or handheld business. Whether it's next gen or the one after that, the realities eventually are going to crush Nintendo's hardware business like a twig. They have to figure out a new model for their business or I don't know what will happen.

What strategies do you believe they can implement that can avoid this without going smartphones or whatever?



Well why couldn't it be F2P?

F2p Mario really? That's like absolute worst case scenario. I can't any core fans actually wants that (aside from investors).
 
If whatever they put on the smartphone isn't compelling enough to engage in it's own right, without being just a teaser and sales pitch for Nintendo hardware, then it won't gain any traction with the smartphone market and the initiative will fall flat on it's face.

Contrary to popular opinion there are a few things the mobile market is incredibly vocal about hating, and one of those things is advertising and/or nag-ware.

It'll be interesting to see what they are going to do, and whether they understand the mobile market.

Doesn't matter if it's Mario on a 'phone' or not as long as it's engaging and entertaining content.
 
Yeah. The 3DS has peaked as well. It will sell less in 2014. Nintendo are in for the worst year ever unless they do some serious changes in 2014.
 
I don't see how putting Nintendo games on mobile wouldn't canabalize their handheld software and hardware sales.
They could create different games/experiences and appeal to different users.

For example, a Mario runner game wouldn't replace a full fledged platformer. It would, however, keep the IP relevant and bring in extra money.
 
Why does it have to be Mario and not some new IP? Like steel driver or diver whatever that submarine game is called?

I don't think mainline Nintendo games will be any good, cause they won't put any resources on the thing, they will all be guaranteed inferior versions to their console counterparts. But a brand new or unknown IP could flourish. I really think Ice Climbers endless would do well on smartphones.
 
Putting Nintendo games on iOS isn't going to solve their problems. It's an oversaturated market with extreme price sensitivity. Of course they'd do well there, but they wouldn't sell 20 million iOS-Mario @ $30 like I imagine they want to. It doesn't seem like a market that would suit them. If you're talking going 3rd party the PS4/XB1 seem like a more natural fit.
 
#1 selling against what? The two new consoles which have been out for two months, the dead vita and the 8 year old consoles?

The 3DS is moving less hardware and software than the DS did and has had its projections slashed every year. The mobile market is booming while the handheld market is shrinking.
Not every console needs DS numbers to be successful. Only PS2 sold more than that and every freaking one had a PS2 at home. It's obvious the market is shifting but not selling DS numbers shouldn't automatically make Nintendo go mobile.
 
It's the only worthwhile revenue source on phones in comparison to dedicated less. Paid really is not worth it.

Right, what I'm saying is they could make a perfect good lineup of F2P Games. Or maybe they could revolutionize the smart phone pricing model somehow. But they have to try SOMETHING.

I think most of us at this point have to be in agreement that it's no longer a matter of simply releasing the right Mario game or the right Zelda game. The market is not going to buy a Nintendo hardware just for those games anymore. There needs to be something else. So I am suggesting people bring some ideas to the table, to help me see what they see. So many people seem to think the trajectory can be changed somehow, so I would like to understand how

And I don't WANT Nintendo to do this. But I do WANT Nintendo to survive. If the way they survive and are healthy is to leverage some of their properties on smart phones, then great. If the way to survive is to release games eventually on other hardware, then great. I want them to survive, that's what is important to me.
 
The 3DS has been the #1 selling console worldwide for like a year straight. If that's getting "killed," the rest of the industry wishes they were such a casualty.

It's not selling up to expectations and not tracking as well as the DS did. The market is starting to shift away from devices like this. It is a success but it is not as successful as their other portable brands were and their next console iteration for a handheld will see even less sales.

3DS was number one this year when people weren't buying very many old gen consoles and only a few million of each current new gen consoles were sold.

The writing is on the wall that this portable gaming business is shifting away from Nintendo hardware.
 
When people say 'Mario on phones', they always seem to put it in a narrow context. Like, 'oh, Mario platformers? With iOS controls!? No way!', but I think people are saying the property itself should go there, not necessarily does it have to be a port of old games.

Think the Rayman running games (which were quite well received) as how Nintendo could leverage their IP without degrading the unique value of their software on their traditional platforms. A unique iOS Mario game designed around the strengths of the platform. A unique iOS Pokemon game designed around it. Pikmin. Donkey Kong.

The idea would be to bring people who are fans of these properties into the mix on those platforms, but in a unique way that is a testament to Nintendo's gameplay dominant design prowess. Not in a way that tries to emulate the Mario console experience.

I agree a traditional platforming games wouldn't be ideal, but other franchises like Mario Party (or even Animal Crossing) are actually pretty well suited to smartphones/tablets imo, being essentially a bunch of mini games already. They just have to make / use mini-games which are touch screen friedly, which shouldn't be hard. Do something like that, and put in game center support, maybe IAP for alternate boardsets or something, and it'd sell. Would it sell billions like Pokemon or something? Probably not... but it probably would sell more than not doing it. Would certainly appeal to younger audiences on tablets, and they wouldn't have a whole lot of competition either, it could help grow their marketshare a bit if they expand their reach more.
 
The dedicated handheld gaming hardware market is shrinking every year. I do not think that trend is reversible, because of the simple realities around it. Most people do not care about gaming the way we do, and also do not want to carry around fifty devices. If they can have a phone that also plays games that cost $1-$10, why would they need anything else? For them, that's adequate.

What's happening to Nintendo is cutting them off from all corners. The VR revolution coming is going to subvert any future plans Nintendo can have to surprise people on the home console front. What else can Nintendo do for a home console? A handheld/console hybrid? That's the only thing I can think of, and it may help them for one single generation, but it's just delaying the overall trend.

The handheld market is drying up for gaming dedicated hardware. People focused on the Wii U's problems, but their report showed a drastic reduction in their forecast for 3DS and sales of 3DS software and hardware are seriously lagging behind now compared to past trends. How do they turn this around?

The problem is I am not sure there is a real viable solution that would just fix Nintendo's home console or handheld business. Whether it's next gen or the one after that, the realities eventually are going to crush Nintendo's hardware business like a twig. They have to figure out a new model for their business or I don't know what will happen.

What strategies do you believe they can implement that can avoid this without going smartphones or whatever?



Well why couldn't it be F2P?

That is false, as proven by 3DS sales in Japan. Smartphones and portable consoles can coexist.
 
i think it's fair to say that they're not going to start releasing mario games on ios, but what are they expecting to do with it? the comment about using smartphones to get people to play their console games sounds ridiculous. how would that even work? sony and microsoft aren't doing that, unless nintendo is just talking about having an ios app similar to smartglass/playstationapp.
 
Yeah. The 3DS has peaked as well. It will sell less in 2014. Nintendo are in for the worst year ever unless they do some serious changes in 2014.

Nintendo don't do "rapid change" of the type they need to, whatever happens I can't see a new, agile, Nintendo appearing.

They are in for one hell of a "Winter of Discontent", better grab your scarves.
 
That'd be a shock to me. How great must the margins on their consoles be to offset endless millions of games being sold from third parties and themselves!? @_o

Took me a bit, found the thread.

http://www.neogaf.com/forum/showthread.php?t=740455

Most surprisingly, Nintendo generates more revenue with their hardware (consoles + handhelds + accessories + other) than with their software (retail + digital + royalties).

You have to consider that Wii & NDS have combined software sales of 1.802.750.000 units.

Considering this, you can say that people saying that Nintendo should abandon their hardware is quite a crazy idea, because it makes up to 60% of their business.

Furthermore, their hardware gives them a base for their own software sales, for accessory-sales, royalties and the possibility for their own online infrastructure (I'll come back to the online infrastructure later).
 
That is false, as proven by 3DS sales in Japan. Smartphones and portable consoles can coexist.
3DS sales in Japan prove that the handheld market is shrinking, not the opposite. It was down YoY last year too, even with all the software they chucked at it.
 
That is false, as proven by 3DS sales in Japan. Smartphones and portable consoles can coexist.

One region that has specific gaming tastes that trend towards portable gaming and still has Nintendo portable domination disproves everything he said about the device's worldwide appeal compared to smartphones? I think not.
 
Mario 64 with a virtual joystick?

NO, THANK YOU!

Why do everybody keep saying this. It is possible to create controllers for phones/pads you know. Its already supported in both android and ios.

Bundle a controller with a bunch of classic Nintendo games and it will probably sell very well.
 
3DS sales in Japan prove that the handheld market is shrinking, not the opposite. It was down YoY last year too, even with all the software they chucked at it.

Still makes up like 80% (very rough guess) of the Japanese games industry, and still very profitable.
 
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