Figure I would start this as a catch all.
http://www.medialifemagazine.com/ar..._50/NBC_s_Monday_lineup_takes_another_hit.asp
http://www.medialifemagazine.com/ar..._50/NBC_s_Monday_lineup_takes_another_hit.asp
NBC's Monday
lineup takes another hit
Third-week letdown: Averages 3.5, off 24 percent
By Toni Fitzgerald
Oct 9, 2007
NBCs Monday night lineup started the season strong, but it has declined in the two weeks since then. Last night the network slipped into third place, down 24 percent from its opening night.
The network averaged a 3.5 rating and 9 share, according to Nielsen overnights, down from a 4.6/11 overnight average on premiere week, when it placed a close second to ABC. Last week it averaged a 4.0/10, tying for second.
By comparison, ABC was down 13 percent from an opening-week 4.7/12, while CBS is down 7 percent from a 4.2/10.
NBCs three dramas have seen double-digit declines since then as well. Chuck is down 28 percent from its premiere, from a 3.6 to a 2.6 last night, while Heroes slipped to a season-low 5.0, though it was still the nights top-rated show, just ahead of ABCs Dancing with the Stars at 4.9.
And Journeyman, Heroes 10 p.m. lead-out, averaged a 3.0 last night, 19 percent below its season-opening 3.7 average.
Certainly some of the dropoff could be attributable to digital video recorder use, as Nielsens DVR sample has more than doubled since this time last year. Media people caution that seven-day-playback ratings will provide a much better picture of whether new series are actually losing viewers or viewers are simply time-shifting them after tuning in for the first episode.
But the declines may also signal lower viewership for the shows. Media buyers had pegged Journeyman as one of the seasons early casualties, saying it was too confusing. Heroes saw its 18-49 audience decline steadily at the end of last season, while comedy Chuck, though receiving excellent reviews, is competing with sitcom lineups on CBS and CW.
Meanwhile, ABC finished first for the night among 18-49s with a 4.1 average overnight rating and a 10 share. CBS was second at 3.9/10, NBC third at 3.5/9, Fox fourth at 2.5/6, Univision fifth at 1.6/4 and CW sixth at 1.1/3.
At 8 p.m. ABC led with a 4.7 for its first hour of Dancing with the Stars, followed by CBS with a 3.3 average for How I Met Your Mother (3.2) and The Big Bang Theory (3.4). Fox was third with a 3.0 for Prison Break, NBC fourth with a 2.6 for Chuck, Univision fifth with a 1.3 for Amar sin Limites and CW sixth with a 1.0 average for Everybody Hates Chris (1.1) and Aliens in America (0.8).
Both those shows did see growth in the CWs target 18-34s from last week, with Chris up 20 percent to a 1.2 and Aliens rising 25 percent to a 1.0, though they were still last in the timeslot.
NBC took the lead at 9 p.m. with a 5.0 for Heroes, with ABC sliding to second with a 4.5 average for its last half hour of Stars and its first 30 minutes of The Bachelor. CBS was third with a 4.1 average for Two and a Half Men (4.4) and Rules of Engagement (3.8), Univision fourth with a 2.1 for Destilando Amor, Fox fifth with a 2.0 for K-Ville and CW sixth with a 1.3 average for Girlfriends (1.2) and The Game (1.4), which built on its lead-in for the second straight week.
At 10 p.m. CBS led with a 4.3 for CSI: Miami, with ABC second with a 3.1 for its last hour of Bachelor. NBC was third with a 3.0 for Journeyman and Univision fourth with a 1.5 for Cristina.
Among households, ABC led the night with a 9.8 average overnight rating and a 15 share. CBS was second at 7.4/11, NBC third at 5.1/8, Fox fourth at 3.9/6, Univision fifth at 2.0/3 and CW sixth at 1.6/2.