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20th Century Fox Comic-Con Panel starting now

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Haloid1177 said:
Yeah but is SDCC gonna not invite WB, Marvel, or Star Wars if they do it that way? Because then they wouldn't have a show to begin with.
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The argument is that SDCC makes it a point to suggest that the studios keep things exclusive to the con in exchange for getting the press attention they're guaranteed to get. Studios play along because it's a lot of attention - it's essentially an industry advertising expo that charges admission to fans, after all. It builds (or it can) positive word of mouth and increase buzz for their projects, and up until recently, part of that buzz came from the exclusivity - people got to see a thing you didn't get to see, and the word of mouth on it built it into something almost mythical (or as mythical as a commercial can get).

But now, it doesn't matter if they're anti-livestream, because as this weekend has shown, people gonna fuckin' livestream it regardless. It doesn't matter if the footage is supposed to be "exclusive" someone's gonna get it up on instagram within the hour. So now, if you're a smart marketing department, you know you have to have a high quality version of whatever you showed, ready to go, because otherwise you're just gonna drown in subpar presentations of the marketing material you brought.

So the question is whether SDCC recognizes this, and stops pushing for those exclusives - and if the studios recognize this, and start pushing SDCC to relax whatever restrictions are inhibiting their ability to reach as many people as possible.

I gotta imagine it's gonna happen sooner rather than later.
 
It's Gambit +New logos:

CJrmcYGUkAAa1pF.jpg
 
BobbyRoberts said:
The argument is that SDCC makes it a point to suggest that the studios keep things exclusive to the con in exchange for getting the press attention they're guaranteed to get. Studios play along because it's a lot of attention - it's essentially an industry advertising expo that charges admission to fans, after all. It builds (or it can) positive word of mouth and increase buzz for their projects, and up until recently, part of that buzz came from the exclusivity - people got to see a thing you didn't get to see, and the word of mouth on it built it into something almost mythical (or as mythical as a commercial can get).

But now, it doesn't matter if they're anti-livestream, because as this weekend has shown, people gonna fuckin' livestream it regardless. It doesn't matter if the footage is supposed to be "exclusive" someone's gonna get it up on instagram within the hour. So now, if you're a smart marketing department, you know you have to have a high quality version of whatever you showed, ready to go, because otherwise you're just gonna drown in subpar presentations of the marketing material you brought.

So the question is whether SDCC recognizes this, and stops pushing for those exclusives - and if the studios recognize this, and start pushing SDCC to relax whatever restrictions are inhibiting their ability to reach as many people as possible.

I gotta imagine it's gonna happen sooner rather than later.
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I think that little thing Marvel did a few months ago when they announced all of their movies combined when them not being there this year also might have sent a signal that movie studios don't need SDCC to help hype their movies as much as they think.
 
Tatsumaki Senpuukyaku! said:
I think that little thing Marvel did a few months ago when they announced all of their movies combined when them not being there this year also might have sent a signal that movie studios don't need SDCC to help hype their movies as much as they think.
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Exactly. Star Wars Celebration as well. And D23.

And E3, for that matter.
 
BobbyRoberts said:
The argument is that SDCC makes it a point to suggest that the studios keep things exclusive to the con in exchange for getting the press attention they're guaranteed to get. Studios play along because it's a lot of attention - it's essentially an industry advertising expo that charges admission to fans, after all. It builds (or it can) positive word of mouth and increase buzz for their projects, and up until recently, part of that buzz came from the exclusivity - people got to see a thing you didn't get to see, and the word of mouth on it built it into something almost mythical (or as mythical as a commercial can get).

But now, it doesn't matter if they're anti-livestream, because as this weekend has shown, people gonna fuckin' livestream it regardless. It doesn't matter if the footage is supposed to be "exclusive" someone's gonna get it up on instagram within the hour. So now, if you're a smart marketing department, you know you have to have a high quality version of whatever you showed, ready to go, because otherwise you're just gonna drown in subpar presentations of the marketing material you brought.

So the question is whether SDCC recognizes this, and stops pushing for those exclusives - and if the studios recognize this, and start pushing SDCC to relax whatever restrictions are inhibiting their ability to reach as many people as possible.

I gotta imagine it's gonna happen sooner rather than later.
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Don't bet on it, given how opposed to everything of that nature the SDCC organizers are. They'll have to be dragged kicking and screaming into this century.
 
MattKeil said:
Don't bet on it, given how opposed to everything of that nature the SDCC organizers are. They'll have to be dragged kicking and screaming into this century.
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I mean if studios decide to start uploading stuff to build buzz like WB did today, there's really fuck all that the organizers can do about it.
 
MattKeil said:
Don't bet on it, given how opposed to everything of that nature the SDCC organizers are.
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I'm pretty aware of how anti-stream/anti-available they are, I'm just saying studios are gonna have to press 'em, basically, because they're the ones that eat shit on it, not Comic Con.

I mean, Haloid made a decent point: At this point, what are they gonna do if a studio tells them "look, we're gonna put it up. Hell, we wanna livestream it. And if you don't let us, fuck you."

They need the studios more than the studios need them. Way more. And they're not about to go back to the days where they had to give a fuck about comic books at this point.
 
God damn at their titles for Wolverine, it is almost like Microsoft is naming these.

X-Men Origins: Wolverine
The Wolverine
Wolverine
 
So is Storm going to start out as one of the horsemen and eventually go to the X-Men's side? It makes sense given that she lived in Egypt before joining the X-Men and Apocalypse is Egyptian. It's a connection I never thought about.
 
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