Kazza
Member


Despite it's launch massively outperforming that of the US the year after, in terms of launch games, the Japanese launch was actually much inferior, with Virtua Fighter and Myst being the only two standout titles, the other three consisting of a basic puzzle game, a mahjong game and an FMV game:





The games released in the months leading up to the western launches weren't much better either, with only a trickle of decent games making their way to the shops, most notably Clockwork Knight a few days after launch, Panzer Dragon in March 1995, Daytona USA and Astal in April, Cyber Speedway in May and Shinobi Legions in June. Much like Mario 64 in the US, it seemed that the main launch title, Virtua Fighter, was enough of a draw for Japanese consumers.
While Japanese Saturn advertising is indelibly linked to the legendary Segata Sanshiro, my research reveals that he didn't actually appear in the earliest Saturn ads. Much like the US ones, the Japanese launch ads were strange mix of futuristic, dystopian settings and strange looking crazy people:


It's interesting that Sega of Japan copied the American slogan, "welcome to the next level". That wasn't the only inspiration they took from their US counterparts. Despite having initial reservations about Sega of America's strategy of directly attacking Nintendo, the Sega of Japan of 1994 weren't above throwing shade at their competitors, as this anti-Sony Playstation ad shows:

The monkeys (edit: apes) must have proved popular, as they turned up in other ads too, including this amusing one for the excellent SRPG, known variously as Mystaria, Riglord Saga and Blazing Heroes, depending on your region:


Of its third party support, few were as important to the Saturn as Capcom and its 2D fighting games, and this young lady seemed to be a regular fixture in their ads of the time:

Of course, perhaps no ad was more important to the Saturn's early success in Japan as this one for the port of the arcade smash hit, Virtua Fighter:

The early Japanese Saturn ads are an interesting bunch, and worth watching here, if you have a spare 10 minutes.
I'll finish with recommending this recent video from Sega Lord X, where he discusses his experience importing the Japanese console on day one:
And don't forget to check out our excellent Neogaf Saturn community page:

NeoGAF Official SEGA SATURN Community
SEGA SATURN: AN OVERVIEW (October 22, 2019) -- Sega Saturn is Sega’s 32-bit home videogames console. It was released in Japan on November 22, 1994, the United States on May 11, 1995 and UK/Europe on July 8, 1995. It was the direct competitor to Sony Playstation, Nintendo 64, Atari Jaguar and...
Happy 25th birthday Saturn!

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