deadhorse32
Bad Art
Microsoft pays dear for insults through ignorance
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One mistake that caused catastrophic offence was a game called Kakuto Chojin, a hand to hand fighting game. The fighting went on with rhythmic chanting in the background which in reviewing the game Mr Edwards noticed appeared to be Arabic.
"I checked with an Arabic speaker in the company who was also a Muslim about what the chant meant and it was from the Koran. He went ballistic. It was an incredible insult to Islam." He asked for the game to be withdrawn but it was issued against his advice in the United States in the belief that it would not be noticed.
Three months later, the Saudi Arabian government made a formal protest. Microsoft withdrew the game worldwide.
His investigations showed the Japanese, who had developed the game for Microsoft, had added the chant to the tape because they liked the sound of it without checking its origins. "They were chastised and corrected," he said.
Mr Edwards said it was better to be honest and open about these mistakes. It was all part of rebuilding that vital trust in the product.
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http://www.guardian.co.uk/online/news/0,12597,1286066,00.html