The internet should really boost Doug Jones like they did with Jon Ossoff. I don't care if you don't think it'll make a difference, this man needs a voice and he probably can't get it from within the state. Change can come to red states, but it's going to take help from outsiders.
As terrible as this might sound at first, I'd personally rather it didn't. Seems likely that that was one of the things that backfired for Ossoff and potentially cost him the race--turning something that should have been a local election into a national referendum (especially when compared to the SC race that was much lower profile going on at around the same time that the D candidate, while still losing, absolutely smashed expectations).
If this is made into a national thing like GA-6, it feels pretty certain the same thing will happen: people will just come out and vote party-line, motivated by the national eye. If it's kept low profile on the other hand and all attention is kept elsewhere, then it depends on who is actually motivated enough to show up and who isn't, a much more favorable environment. Still will be incredibly hard and unlikely, but if there's a chance at all, it would be from a low turnout race due to a combination of depressed Trump voter morale from all his idiocy and low attention on the race leading to a fluke Jones win (and if that happens, giving him the platform of an incumbent in future races).
Of course, it's definitely a super longshot either way and probably ain't going to happen. But based on GA-6 and what did (and did not) happen there, I'm definitely not convinced that bringing outsider attention and focus to these state/local races is the answer. Seems to make things just regress more to the mean/norm than they otherwise would have so I'm just really hesitant about trying it again. And if it's a longshot either way, I'd rather hope this race stays on the down-low and not get much attention if only to have another data point for comparison to help figure out if that type of attention played a role in how races like GA-6 turned out or not.