Support NeoGAF

[Thick Thighs Save Lives]

Ampere Analysis surveyed 34,428 players across 22 markets and found that 58% of players in the UK said they preferred playing single-player games to multiplayer ones.

This figure went higher in Japan (where 63% of players said they preferred single-player games) and higher still in the US, where the figure was 65%.

Other countries in the survey who said they preferred solo play included Thailand (62%), Germany (60%) and the UK (58%).

Meanwhile, more players surveyed in China and Sweden said they preferred multiplayer games – with only 47% and 49% respectively choosing single-player – while the Netherlands sat on the fence at 50%.

The survey's findings also suggested that preference of single-player over multiplayer may also come down to age, which is perhaps unsurprising given the popularity of games like Roblox and Minecraft among younger players.

According to Ampere's results, only 49% of players aged 16-24 said they prefer single-player games, but this surges to 56% for players aged 25-34 and grows even higher to 64% for players aged 55 to 64.

Ampere suggests the difference in response between players aged 16-24 and those aged 25-34 highlights "a clear divide between Gen Z and Millennials in terms of gaming tastes and perspectives".

The results also suggest that social circles still have an influence on game choice, with 24% of respondents saying they would buy or download a game if their friends were playing it too."

"This data reaffirms that single-player games are absolutely still viable – and sought-after – in the live service-dominated landscape," Ampere senior research manager Louise Wooldridge said.

"The market favours multiplayer games for their ongoing engagement and monetisation, but cracking a finely balanced formula for single-player games can leverage this broad audience appeal. Although most gamers prefer this content to multiplayer experiences, the friendship circle still plays a significant role in game discovery and uptake."

More at the link:

More players in the UK, US and Japan still prefer single-player games to multiplayer, survey finds | VGC

But younger players are more likely to prefer multiplayer, according to Ampere Analysis…

www.videogameschronicle.com

 

[Baemono]

Misread my bad

 

[Kenneth Haight]

 

[adamsapple]

 

[Cyberpunkd]

Yes, but companies care where the whales are, and it's not in SP games.

 

[HRK69]

 

[crackajack]

Yes, but companies care where the whales are, and it's not in SP games.

SP junkies need a new fix every few weeks though, unlike Fortnite, Fifa or CoD players who may or may not buy anything in months of playing the same game.

 

[clarky]

There was only one single player title in the top ten best sellers in the US last year? How can this be true?

 

[LordOcidax]

Imagine if a company put all their efforts in multiplayer and GAAS future games…

 

[Laptop1991]

Someone show that to the game companies, maybe they will realize that, wait no they won't they only look at the profit's they make off of MTX and online lol.

 

[nush]

There was only one single player title in the top ten best sellers in the US last year? How can this be true?

It's what's being pushed and promoted.

 

[IAmRei]

this might summon "him"

 

[Fake]

Hermen cries.

 

[Saber]

Thats good to know, too bad that they keep pushing multiplayers and GaaS shit like hell.