If they relaunch Concord as F2P it'll bomb again.
I forget where I read it (Gaf or YT or some other fourm), but right off the bat without seeing anything, someone mentioned the game name itself was crap because it means nothing. Like we had laughs about it a month or two ago, most people think of Concord as either a grape or the plane.
But in reality, it's the name of the galaxy in the game. Not really memorable. You'd only know that if cared about the lore. Some guy said it's a dumb name because that would be like calling Star Wars when it first came out as something like Naboo. It is not recognizable.
Now someone will say same thing applies to Halo or Quake or Doom. But I think more gamers can put some kind of sci-fi spin to it. Like many people, first thing I thought of hearing the name Concord is the plane too. I didnt know, but for wordsmiths the term also means.... an agreement between two people or groups.
Given the known definitions of Concord, how would anyone know it pertains to a galaxy in a video game?