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Apple Announces $550 Headphones

giphy.gif
 

eddie4

Genuinely Generous
Apple AirPods Max - $550
Apple Ultra MAX AirPods Connection Unit (aka cable) - $59
Apple AirPods Max Extra Ear Support Pads - $99
Apple AirPods Max Charger (not to be confused with other apple chargers) - $79
 
D

Deleted member 17706

Unconfirmed Member
One can find much better cans for the bucks.

Almost certainly. Not sure I get the appeal of this product beyond the Apple branding. I say this as someone who bought both the AirPods and AirPods Pro, but that's because those products offered me something I couldn't get elsewhere at the time. They're excellent, but wireless headphones (rather than earbuds) have been excellent for a long time.
 
The ear cup looks like an oversized stopwatch. Hopefully the quality is excellent, because the majority of headphones above $500 deliver exceptional sound quality that's not easy to beat.

From what I've read the margin on the Beats headphones is insane.

.

There are 'high-end' sneakers retailing for $220 that cost between $8 to $12 to make (or $4/$6 per shoe). It's why you should never underestimate the power of presentation.
 

manfestival

Member
I am curious about how it compares to what we have on the market. I think the expectation is that they are going to be grossly overpriced since that is the Apple way. Just wonder what the actual comparable value is... $150, $300, $50, etc?
Looking forward to seeing reviews.
 

Chittagong

Gold Member
Bought two pairs, one for me and one for the Mrs.


NBhyJ1T.jpg


The thing I don’t think people quite appreciate yet is Apple’s power in real-time computational EQ based on microphone feedback. The HomePod and AirPods Pro sound way better than they should thanks to it.

Just think about it. The only variables the likes of Sennheiser, Focal, Hifiman, Bose and Sony can really work with to achieve the perfect frequency response are the cup shape and material, driver and diaphragm. That is that they have been finessing for decades to achieve the perfect frequency response to the average head.

Enter Apple and computational audio. Suddenly you have sensors that actually detect how the audio sounds to your specific ear shape and seal. Continuously EQs the sound to optimise your frequency response. It’s basically like having real time Dirac Live room correction for your head. Logic dictates that with a decent enough driver and cup it should sound absolutely phenomenal.

$600 may be a steal. This comes from someone with the following setups

- Hifiman HE-1000 + Schiit Yggdrasil + Schiit Ragnarok (> $5,000)
- Sennheiser HD-820 + Sennheiser HDV-820 (> $2,500)
- Emu Teak + Schiit Bifrost + Schiit Jotunheim (> $ 1,000)

The only weak point I can envision is amping. All the power will be coming from a pretty small battery.
 
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IDKFA

I am Become Bilbo Baggins
I'll wait for reviews, but I can't imagine they'll end up being the greatest headphones of all time. Even with that price. I bet even the best in class Bose or Sony headphones will compete with or exceed the quality of these Apple headphones and at half the price.

Currently a no from me.
 

cryptoadam

Banned
Honestly missed opportunity here for Apple.

Why stop at 550$? Why not just go 750 or 1K even?

If I owned Apple stock I would be pissed they aren't bilking their die hards enough.
 

Maiden Voyage

Gold™ Member
Bought two pairs, one for me and one for the Mrs.


NBhyJ1T.jpg


The thing I don’t think people quite appreciate yet is Apple’s power in real-time computational EQ based on microphone feedback. The HomePod and AirPods Pro sound way better than they should thanks to it.

Just think about it. The only variables the likes of Sennheiser, Focal, Hifiman, Bose and Sony can really work with to achieve the perfect frequency response are the cup shape and material, driver and diaphragm. That is that they have been finessing for decades to achieve the perfect frequency response to the average head.

Enter Apple and computational audio. Suddenly you have sensors that actually detect how the audio sounds to your specific ear shape and seal. Continuously EQs the sound to optimise your frequency response. It’s basically like having real time Dirac Live room correction for your head. Logic dictates that with a decent enough driver and cup it should sound absolutely phenomenal.

$600 may be a steal. This comes from someone with the following setups

- Hifiman HE-1000 + Schiit Yggdrasil + Schiit Ragnarok (> $5,000)
- Sennheiser HD-820 + Sennheiser HDV-820 (> $2,500)
- Emu Teak + Schiit Bifrost + Schiit Jotunheim (> $ 1,000)

The only weak point I can envision is amping. All the power will be coming from a pretty small battery.

You need to get a pair of Sennheiser HE-1s.
 

Azelover

Titanic was called the Ship of Dreams, and it was. It really was.
See, this is the problem with large margins. Your company gets addicted to it, and then you need more and more of it.

There's a guy from Silicon Valley that worked for Apple for a while. I don't remember his name, but he had this point about profit margins. That it works for a while, but eventually you're gonna get screwed.

EDIT: Chamath Palihapitiya. Great guy, very smart.
 
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PSYGN

Member
It better clean out my ears both figuratively and literally for that price.
 
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S

SLoWMoTIoN

Unconfirmed Member
Remember to post all the shill videos claiming these phones to be the best thing on Earth here guys.
 

Erdrick

Member
I really need to get around to checking those out or the MX4’s. I’ve heard and read nothing but the highest praise for them.

It's well-deserved. The active noise cancelling and adaptive sound control via a Sony app for your phone really is a game changer for me. Walk around a bit and it changes depending if you're by loud traffic, or just sitting in your backyard with a beer and a book. 30 hours of battery life too. From what I understand, the XM4's allow 2 devices to be paired at the same time as opposed to my XM3's. Phone call quality is improved and they're even more comfortable than mine. (After wearing these for some 2 hours minimum, never any issues with comfort.)

These were $249 CDN and I've just been blown away. Not an Apple fan but that price point I've seen... And they charge you extra for cables and chargers? C'mon son. Plus it's even more expensive?

I'm sure the things will sell on name alone, and perhaps they are of equal quality. I'll have to check some reviews.
 

Haint

Member
Bought two pairs, one for me and one for the Mrs.


NBhyJ1T.jpg


The thing I don’t think people quite appreciate yet is Apple’s power in real-time computational EQ based on microphone feedback. The HomePod and AirPods Pro sound way better than they should thanks to it.

Just think about it. The only variables the likes of Sennheiser, Focal, Hifiman, Bose and Sony can really work with to achieve the perfect frequency response are the cup shape and material, driver and diaphragm. That is that they have been finessing for decades to achieve the perfect frequency response to the average head.

Enter Apple and computational audio. Suddenly you have sensors that actually detect how the audio sounds to your specific ear shape and seal. Continuously EQs the sound to optimise your frequency response. It’s basically like having real time Dirac Live room correction for your head. Logic dictates that with a decent enough driver and cup it should sound absolutely phenomenal.

$600 may be a steal. This comes from someone with the following setups

- Hifiman HE-1000 + Schiit Yggdrasil + Schiit Ragnarok (> $5,000)
- Sennheiser HD-820 + Sennheiser HDV-820 (> $2,500)
- Emu Teak + Schiit Bifrost + Schiit Jotunheim (> $ 1,000)

The only weak point I can envision is amping. All the power will be coming from a pretty small battery.

Have they actually detailed what they're using the mic's and computational resources for? Are they just measuring and correcting for a proper seal, or are they attempting something far more advanced like a sonar mold/map of your ear and canal? As a first gen product I assumed it was the former, but I haven't really read anything about them beyond Apple's marketing print.
 
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Chittagong

Gold Member
Have they actually detailed what they're using the mic's and computational resources for? Are they just measuring and correcting for a proper seal, or are they attempting something far more advanced like a sonar mold/map of your ear and canal? As a first gen product I assumed it was the former, but I haven't really read anything about them beyond Apple's marketing print.

Details have been extremely scarce, but here is what people have been able do dig up from patents

Fast Company said:
When the HomePod’s speaker starts emitting sound, an external microphone on the device starts to measure the acoustic pressure of the sound waves returning after bouncing off the walls, ceiling, floor, and objects in the room. Based on that information, it understands the acoustic response of the room. So if the HomePod is in a corner, the microphone will detect the close presence of the two walls from the strength of the sound waves bouncing off them and returning.

That microphone then shares what it learned with a microchip within the speaker. That chip is also collecting information from an internal microphone listening only to the speaker output. Now that it knows both what the speaker is outputting and how that output is being received out in the room, it can–through some fairly intense algorithms–instruct the speaker’s digital signal processor to tweak the equalization of the music to fit the room.


Here is all Apple is saying about it:

Apple said:
With a powerful Apple‑designed H1 chip in each cup, our custom acoustic design, and advanced software, AirPods Max use computational audio to create a breakthrough listening experience. By tapping into each chip’s 10 audio cores, computational audio helps block outside noise, adapts audio to the fit and seal of your ear cushions, and makes movie scenes sound like they’re happening all around you.

So it would seem like the former of your two options.
 

Kev Kev

Member
ill never understand headphones being hundreds and hundreds of dollars. the sound just isnt that good, or different enough than $50 headphones/earbuds, to justify the price tag. plus, if im out and about i dont care that much about amazing audio quality. im not paying enough attention to it enough for that to matter. i can get that at home on my monitors. i feel like the price tag on a lot of these phones is 50% just paying for the brand name. i dont get it 🤷‍♂️

images
 
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t0rment

Member
i have the airpods pro and they are pretty good, but no way in hell i'm paying that much when there are so many competitors for excellent headphones in a lower price range.
 

Maiden Voyage

Gold™ Member
ill never understand headphones being hundreds and hundreds of dollars. the sound just isnt that good, or different enough than $50 headphones/earbuds, to justify the price tag. plus, if im out and about i dont care that much about amazing audio quality. im not paying enough attention to it enough for that to matter. i can get that at home on my monitors. i feel like the price tag on a lot of these phones is 50% just paying for the brand name. i dont get it 🤷‍♂️

images

I get it, and I do think the majority of consumers agree with you. I don't think these headphones are targeted toward the average person.

There is a large market for headphones in this price range, and even beyond (above I linked to pair that cost $60k). The people who buys mid & high-end gear do care about audio quality and they do pay attention enough to justify the cost.

You might be amazed, if you get the chance, to listen to some of your old favorite songs on a pair of quality speakers or headphones. You start to notice aspects or even instruments playing that you never realized were there before. It's a cool experience.

I am one of those weirdos who enjoys actively listening to music (as well as passively), so this absolutely targets me. If travel ever picks up like it used to, I will be in the market for a pair of over-ear, active noise cancelling headphones. If these don't review well, I will probably go with Sennheiser. Regardless I will be looking for a mid-tier headphone that is travel-friendly.
 

Chittagong

Gold Member
You need to get a pair of Sennheiser HE-1s.

You know, my wife has said that she explicitly bans me of buying a Sennheiser Orpheus setup. She said that she doesn't have many limits for me, but that's where she draws the line.

I guess she knows that it is a realistic risk, in case we end up having a strong year for our investments :D

I have never had a chance to hear one, but I suspect that the improvement over a €5K setup is rather marginal
 

Maiden Voyage

Gold™ Member
You know, my wife has said that she explicitly bans me of buying a Sennheiser Orpheus setup. She said that she doesn't have many limits for me, but that's where she draws the line.

I guess she knows that it is a realistic risk, in case we end up having a strong year for our investments :D

I have never had a chance to hear one, but I suspect that the improvement over a €5K setup is rather marginal

When I reach my financial goals, the HE 1 is next on my list.
 

Burger

Member
I can 100% guarantee you the margins are several times higher than 90%. The $200 model probably costs Apple $20-$30 to produce and the $600+ models $50-$60. Margins in audio gear are astronomical (several hundred %) across the board, but especially headphones, which is why every company under the sun produces them. Entire mega cities in China produce almost nothing but untold varieties of drivers which companies can go and buy for pennies or dollars. The Chi-Fi IEM market arose when people discovered $12 Chinese iems were using the same drivers from the same factory as $1000 western models. Enterprising Chinese bought them, resold them out of a van, and were able to build large global companies out of it, such as TIN HiFi.

To be fair to Apple though, this Pro Max allegedly packs in a lot of technology that other headphones don't. The mics that supposedly measure inside the cups and apply adaptive EQ is way more sophisticated than anything Sennheiser or Beyer attempt. The BoM is still dirt cheap, but there's definitely some design and research complexity here.

The bill of materials is not the cost of the product though.

Every product needs to pay for everything else. Staff. Tooling. R&D. Retail Rent. The water cooler at the spaceship HQ. The accounts lady.
 

Cravis

Member
These American made? Because that’s the only way I could see these even remotely being justified for that kinda cost.

All bow down to our Chinese overlords and their cheap labor.
 

Haint

Member
The bill of materials is not the cost of the product though.

Every product needs to pay for everything else. Staff. Tooling. R&D. Retail Rent. The water cooler at the spaceship HQ. The accounts lady.

Of course, but these costs also exist for companies selling $50 headphones. The Apple tax is largely paying for their extravagances, like the city sized HQ with nap zones, organic juice bars, and the self driving cars that shuttle the multi-million dollar employees between them.
 
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Durask

Member
Personally I think these are nice but not $550 nice.

I wish these Apple headphones could do something like Even headphones which I found to be rather good for the price.

 
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