What I find awkward is that its just a layer on top of the apps rather than a replacement, so you still have to navigate through the apps and then back out to apples interface. Of course that would get even less takeup by services than it is now.
a little confused here. You don't navigate through the apps... (aside from those not included). Everything surfaces through the TV app. and the TV app knows (through Siri suggestion and integration) what shows and movies are on those apps.
So in reality the TV app is an entire replacement interface (in theory) for ALL of the supported apps.
Now I will admit that the app is WAY WAY WAY YMMV.. For me personally, it has been transcendent. However I also have four supported subs (HBO, Hulu, CBS, and Crunchyroll) as well as probably around a dozen TV Everywhere apps using a family member's credentials. So the benefit to me is aggregation of over a dozen apps worth of content. As an example, I have an anime listing that combines Hulu and Crunchyroll.. And clicking on ANY of them starts playing the episode right there. If Funimation (and obviously Netflix) ever partner in, that is ALL of my anime inside of one single UI.
Then again, if you have 0-1 subs.. and zero TV Everywhere apps (I say zero.. because if you have one then you in fact essentially have more than one), then I see how the TV app will seem oddly clunky.
Just a perspective from a household where the TV app ended up being ridiculously good. I'm really hoping Apple can sweet talk Netflix on there.. but man.. I also see why Netflix wants nothing to do with it. It directly flies in the face of one of Netflix's primary goals. To keep you in their app watching their content. With the TV app and lots of apps linked up to it, for YOU it's an insanely better experience.. but for providers (especially ones spending tons of money producing new content) it's their worst nightmare.. something that takes their content and disassociates it from their brand.. while mingling it in with the same sort of content from competitors.
I like the idea of the TV app a lot. People don't really care about streaming services and networks, they care about shows, and simply use services and networks as a means to get shows. So creating a UI around managing shows directly across multiple different services is absolutely the right thing to do for a modern TV box. The problem, of course, is that it's dependent on networks to get on board, which goes against their self-interest because it makes them less important.
Like, conceptually it's great, but until it works with every show and service I use, it's not good enough.
I "sort of" disagree. While it could be better (c'mon Netflix!!!!!!), in just a day it has changed our habits from routinely going in 2-4 different apps a day to going into 1 app.
I'd also counter that the Netflix absence isn't as brutal as it COULD be, due to Netflix's lineup really only changing once a month. IMHO it is WAY more important for Apple to have secured providers whose content changes daily (as they have). So as it is.. I am really now going into one app in replacement of going into (over a given week) probably 6-9 different apps.
tl;dr I am now switching between TV and Netflix for my Apple TV content.. instead of:
Netflix
Hulu
Crunchyroll
CBS
AMC
FX
HBO
TBS
SyFy
USA
Bravo
DisneyXD
etc