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LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
www.marketwatch.com/story/the-375-applebees-dinner-2013-12-30
The pitch:
Sure, you may think of Applebees as an affordable casual-dining chain, famed for its whiskey-flavored steaks and two-for-$20 dinner specials (and also for its memorable part in the Will Ferrell pic, Talladega Nights). But once a year, Applebees goes high-end. The chains franchise-owned restaurant in the heart of New Yorks Times Square offers a $375-a-person New Years Eve bash thats billed as a night to remember. (Those under 12 can get in for $250.)
But this isnt your standard Applebees bill of fare, the franchisee notes. The party, which starts at 8 p.m. and wraps up at midnight, features an extensive buffet, a premium open bar, a house DJ, a dance floor, plus party favors galore. And for those eager to see the ball drop, the restaurant lets patrons make their way to the streets of Times Square. As for the vittles themselves, be prepared for a ton of food (steak and shrimp included) prepared by some fairly sophisticated culinary people, says Zane Tankel, who heads up all 38 Applebees restaurants in the New York metro area. Add in the décor and you wouldnt know you were at an Applebees for that one night, Tankel says.
The reality:
Sure, you can spend $375 on an Applebees meal and be close to the center of the New Years Eve action. But you can also spend nothing and accomplish the same thing. Thats because theres no admission to the Times Square festivities. It is totally free, says Tim Tompkins, president of the Times Square Alliance.
Even more to the point:
Buying a ticket to the Applebees bashor to many other ticketed events in Times Square that nightmay not even guarantee you a view of the ball drop. As Tompkins explains, when it gets close to midnight, patrons who leave restaurants or other party spaces in the prime viewing area may be directed to move elsewhere by members of the New York Police Department (NYPD), who are mindful of maintaining order and paying heed to revelers who showed up earlier in the day. Security is much more tightly controlled and there are so many people, says Tompkins of the event, which has attracted up to 1 million attendees in recent years. Even on the Applebees website theres a warning that viewing of the ball drop is subject to NYPD approval.
That said, the $375 Applebees bash may not be as expensive or as outrageous as it seems. For starters, almost all Times Square restaurants and hotels have high-priced party packages, be they at a TGI Fridays (starting at $225) or at the Andaz 5th Avenue (for $14,000, but it includes a two-night stay at the hotel, plus meals and spa treatments). And while seeing the ball drop for free may be tempting, it comes with a price in a different sense: The Times Square Alliance notes that the prime viewing areas fill up by afternoon, which means patrons will have to wait in the cold for anywhere from 6 to 12 hours. (Wear your long johns, advises Tompkins of the Times Square Alliance.) On top of that, there are no public restrooms in the area that are open during the festivities.
Of course, if $375 is way too much, Zane Tankel of Applebees has another thought: You can visit almost any of the chains other New York locations that night, which feature the standard Applebees menu (Tankel says the average check runs slightly above $20). Plus, the restaurants offer a free Champagne toast and a chance to see the ball dropin a manner of speaking. We have large-screen TVs tuned to the event, Tankel notes.