Atomfall 'Immediately Profitable' at Launch Despite Countless Players Coming From Game Pass

havoc00

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Atomfall developer Rebellion has said that its hit British survival game became "immediately profitable" upon release, despite the fact that a chunk of its 2 million players came from Xbox Game Pass — and therefore did not buy the title outright for themselves.



Rebellion has not revealed sales figures for Atomfall, which launched for PC, PS4, PS5, Xbox One and Xbox Series X/S back on March 27, 2025.

Instead, the developer has simply discussed the fact that Atomfall has been its biggest ever launch in terms of player numbers — something that will have been aided by Game Pass subscribers simply checking the title out via Xbox and PC.

Still, Atomfall has clearly not suffered as a result. Speaking to The Game Business, Rebellion said the post-apocalyptic northern England simulator had immediately made back its development costs.

And now, Rebellion says, the studio is currently discussing plans for potential sequels or spin-offs, while continuing work on Atomfall's ongoing post-launch support and DLC.

In a previous interview with IGN sister site GamesIndustry.biz, Rebellion boss Jason Kingsley said that Atomfall's launch as part of Game Pass had successfully avoided the risk of "cannabilising" sales.

"What you gain from that cost is disproportionate," Kingsley said, noting that however a game sells, Microsoft does guarantee a "certain level of income" to mitigate risk.


 
A really interesting game that I need to wrap up at some point. I enjoyed the approach to more open areas and lack of waypoint markers. Exploration feels organic and the locations are interesting. I'd like to see more engaging combat and better stealth mechanics going forward though.
 
I swear some of you think that companies put these games on Gamepass and Playstation+ Extra/Premium for free as is evidenced by the first sentence in the OP. Good lord.
I mean you literally read every day some argument about GP "not supporting developers".

When in fact GP-style deal money is a steady, fixed income that actually comes when a developer needs it (during development).
 
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