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Axios: Microsoft misses Xbox Game Pass subscriber target for second year
- Thread starter FalsettoVibe
- Start date
FalsettoVibe
Member
Maybe not stuck but, I think most people are just holding out for something they want to play.
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Chukhopops
Member
It’s still growing by 28% YoY, so stuck isn’t a word I’d use.
StreetsofBeige
Gold Member
Do you do Gold for MP gaming?
If you do, just add on a years worth of GP for one month fee. You cant do the $1 deal anymore since you've already done GP.
I did 3 years of GP the first time for $1 total. Then when I renewed, it's 3 years of GP for one month fee (around $20 in Canada). So in total, I've done 6 years GP for $21 on top of my usual Gold plan. You just got to top up your profile to up to 3 years Gold, then apply the promo.
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StreetsofBeige
Gold Member
They probably over estimated growth plans due to covid zooming up growth for tech stuff thinking it would keep going. And MS never revised the growth targets down.
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Thirty7ven
Banned
Yeah I don’t know about that. Do they mean total growth or growth vs previous year growth? Do they mean growth in subscription or growth in revenue? Considering they expected 73% growth that’s weird…
They claimed over 25 million GP subscribers in January regarding previous year. We’re entering November and still at 25? Phil Spencer talking saturation hello? How is there growth?
It has stagnated in terms of subscribers. They can still increase revenue of course, here comes the price hike.
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It's in the document. Subscribers.
Punished Miku
Human Rights Subscription Service
If they launched Starfield with Keystone then maybe. But all that is next year now. Still remains to be seen how that will play out, but the potential is there for new subs for sure.
Jennings
Member
I don't. The types of games I enjoy in multiplayer aren't popular on modern consoles, so I haven't been a gold member for about seven years.
I've considered this and might try it for some unknown quantities, like Avowed and such, further down the line.
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feynoob
Banned
With last year growth being 7m, which was under their expectations. I expect the current numbers to be between 28m to 30m.
Thirty7ven
Banned
You don’t say “over 25 million” when you mean 28 to 30. It’s a ridiculous low ball.
StreetsofBeige
Gold Member
If you arent a console MP gamer, then your costs to do it are the full pop. So yeah, it depends how much worth youll get out of it. But it's still cheaper to load up on Gold and apply a month's worth of GP fees, then doing GP monthly fees straight up.
For many of us, were already committed to Gold every year, so these top up fees to convert to GP is virtually zero.
feynoob
Banned
feynoob
Banned
25m was their number in January this year.
28m to 30m is the estimate, according to these targets.
JackMcGunns
Member
You missed your target? oh damn, well what was your target?
feynoob
Banned
They have a certain target growth, after each year. If the targets they set is something like extra 10m this year. This would make gamepass hit 35m userbase. That 10m is desired goal target.
As for what MS desired goal, we don't know. It could be more than 10m, considering 2021-2022 did bring extra 7m users. From 18m to 25m.
Ghost of Caelid
Banned
I think if they get acti this will happen. First party only game pass on PS.
feynoob
Banned
Won't happen.
That is a death sentence for xbox.
Gamepass growth depend on the console right now. Making that move is erasing those growth.
silent head
Member
these target growths are from July 2021 to June 2022.
fuck_diggity_cunt_ingdon
Banned
Would subscription based games on the service help? I’d personally love it if elder scrolls online was all for free on game pass but would that draw in a crowd? Or is it more profitable to leave it alone?
Topher
Identifies as young
The targets are in dollar value, not subscription numbers.
Ass of Can Whooping
Gold Member
I don't even think they were factoring first party at all here
Starfield and Redfall were already announced for Fall and Summer 2022 at E3 last year, so they were never going to be part of this FY report anyway
Maybe they thought Forza was going to release before June 2022 which would be crazy. There's Halo Infinite but In that case multiplayer should have been part of gamepass and not free to play
Anyway no idea. Just odd
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It says 'Xbox Game Pass subscribers growth' so its ain't likely to be revenue/dollar based imo
feynoob
Banned
Iced Arcade
Member
expecting a 73% growth is pretty insane even if you had a massive list on exclusives releasing.
ChorizoPicozo
Member
Now I realize....Sneaky Big Boss Green Rat trying to spin things around. Well, it's his job at the end of the day.
It's clear there are some shenanigans in the yesterday's statements.
Is just 4D chess I see.
Ghost of Caelid
Banned
D
Disagree. Services benefit from being as many places as possible.
Topher
Identifies as young
Foot note says dollars though.
Doesn't more users means more money?
Are you a subscriber or a dollar amount?
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Punished Miku
Human Rights Subscription Service
I'm sure they'd be happy with GP on any system. But this fantasy of a "first party GP only" sub is probably never going to happen.
feynoob
Banned
What happened to January one?
I guess this makes it more complicated.
If the sub was 25m in January, but the target growth is from July to July.
This is confusing honestly. Why did they bother telling us those numbers in January then?
You referring the 4Foot note says dollars though.
Are you a subscriber or a dollar amount?
Metrics are established for unit of measure or dollars
Or am I missing something?
Topher
Identifies as young
Actually I was reading your image above, not the current document. Disregard.
feynoob
Banned
Sub = dollar. They see me as $$$.Foot note says dollars though.
Are you a subscriber or a dollar amount?
If they are trying certain $$$, then that introduces problems for the data. Regional price, plus $$$ conversion would make it hard to count the userbase. Especially when they have PC, ultimate, normal gamepass.
StreetsofBeige
Gold Member
If they are at 25M subs and they did 28% growth vs 73% expected, the est. numbers before were about 19M. They achieved 25M and the target was around 32M.
Topher
Identifies as young
You can stop spinning your wheels. I was wrong. It was number of subs, not dollars.
Tiago Rodrigues
Member
Damn...going from a 72% prediction to an actual 28% is...something for sure.Document
I honestly don't get how they expected it to grow so much? For sure at that point they knew their lineup right? Did they expect Starfield to really come out this year and do all the work?
feynoob
Banned
It only benefits the console owners, which in this case is Sony and Nintendo.
MS leverage is their 1st party. Take that away, and their console becomes useless.
Gamepass revenue means nothing, when the console isn't growing, and the revenue it brings is slowing down.
Ass of Can Whooping
Gold Member
Starfield needed to release before June 2022 to make an impact here, so they definitely shouldn't have been expecting that to help
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Yeah, no clue what they were expecting there.
feynoob
Banned
I can think of several stuff.
2022 having a bad year for gaming's. Not enough AAA games for gamepass.
Next gen games means restricted user base.
Sony marketing, which blocks gamepass from getting certain games.
All these make it hard for the service to grow fast.
If cloud gaming was functional, then the growth would have been massive. Just controller and a sub.
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yazenov
Member
This is why unit sales matter, MS.
The fire sales of Xbox Series S this November is the "answer" to the lower Gamepass growth I assume. We shall see if it pans out. But the price of the console needs to be complemented with compelling software. Unfortunately for MS, they lack the latter this year.
The fire sales of Xbox Series S this November is the "answer" to the lower Gamepass growth I assume. We shall see if it pans out. But the price of the console needs to be complemented with compelling software. Unfortunately for MS, they lack the latter this year.
DarkMage619
$MSFT
I have a feeling those targets were made BEFORE their big games were delayed not after. I am positive their plans weren't 'Let's release no games and expect major growth!"
Also they are saying they didn't reach their growth numbers meaning it grew but not at the rate they wanted? Interesting that even with them not growing at the rate they wanted they still made money? That is pretty impressive. Next year will be something to watch for sure.
TaylorSwiftFan
Member
If the subs aren’t increasing as expected thrn it means that not enough people think that the current offering offers enough value.
Ass of Can Whooping
Gold Member
Most of their big games were releasing after June 2022 before they were even delayed
SmokedMeat
Gamer™
Game Pass is a great deal…for three months
I really don’t see the point of subbing monthly. It doesn’t help that Microsoft hasn’t released anything big on their end since Forza Horizon 5 last year.
I really don’t see the point of subbing monthly. It doesn’t help that Microsoft hasn’t released anything big on their end since Forza Horizon 5 last year.