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Xbox boss Robbie Bach has dampened hopes for a Halo 3 launch against the coming of PS3.
The interview, from news service IDG, covers most of the big ticket issues facing Xbox 360's launch. Here are the main topics
On Xbox's $4 billion 'investment'
"I'm not going to contest that we have invested billions of dollars in Xbox. It's an investment that has built some amazing assets. We're the number two videogame company in the world. That's a pretty amazing achievement in less than four years."
On the battle with PS3
"If you just look at the hardware, theyre about the same as us. In some places were faster, in other places, theyre faster. But by the time PS3 ships we'll be working on second generation games. In the end this business is about games and were going to have a spectacular line-up."
On Xbox Live targets
"Today we have 10% paid subscribers. We want 50% of customers of the next generation to be connected to the live service. In the next generation we have two levels of service: What we want to do is to get people on the [free] Silver service and thats where the 50 percent number comes up. The logic is you get people connected, they get a gamer tag, they start experiencing what it is, it's a great trial and that should help us convert people to the [paid] Gold service."
On Halo 3's launch against the PS3 launch
(Bill Gates has previously indicated it would launch against PS3).
"Philosophically the point Bill was trying to make is that were not just going to ship and not have great stuff coming up. We don't know when Sony will ship PS3. Theyve said spring ... What we do know is that the way our portfolio lines up were going to have great exclusive content. Halo is something well ship when its ready."
On supporting the original Xbox
"Microsoft will not [develop new games] but our third-party publishers will. Our lineup for 2005 is pretty spectacular. I think there are a little over 200 titles in development. Third-party publishers are going to do a lot of cross-platform work. Theyll continue to do PS2 development. Its trivial to do Xbox development and there are 20 million plus Xbox customers. The reason why Microsoft wont do those titles is because as the first party its our job to drive innovation on new platforms. Its up to us to take the most risk, push our resources and blaze a trail."
On Japan
"We learned a lot from our rather humbling experience with Xbox. We were two years behind Sony getting into the market and we didn't have the right content. We've spent a lot of time and effort to make sure were in the market in a timely fashion. Weve signed up some of the leading Japanese creators to do development for us... We're cautiously optimistic."