alfredofroylan
Member
Because Sony see potential for a brand new movie franchise on this, of course, after all look at Transformers.
https://movies.yahoo.com/news/sony-pictures-teams-mattel-fashion-film-franchise-based-160136471.htmlEXCLUSIVE: Sony Pictures has found what the studio believes will be its next global franchise. The studio has closed a partnership with Mattel and Parkes+MacDonald/Image Nation on a live-action comedy built around Barbie, the top-selling fashion doll. This is no development deal, its all moving very quickly. Studio chief Amy Pascal oversaw this deal herself, along with production president Hannah Minghella, and this movie is getting made. Jenny Bicks is writing the script and the intention is to begin production before years end.
The film will be produced by Walter Parkes and Laurie MacDonald, who are also rebooting Men In Black for the studio. The exec producers are Parkes+MacDonald president Marc Resteghnini and Julia Pistor for Mattels Playground Productions.