Will this affect relationships with publishers?
Zeschuk: We both have really cool partners that we've built strong relationships with, and we've actually been talking to some of them, and they've been very positive. What this really does is puts us in a position to be their partner. We can put more behind our games, we can take them to a level where maybe we couldn't before. We're not setting out to thumb our noses at publishers or anything like that, we have great relationships with them, and we work with folks who are really good at what they do - we want to be really good at what we do, which is making great games. And we want to work with publishers who are good at what they do, which is helping make the games successful on the market.
It seems like this move will strengthen your position when it comes to bargaining with publishers.
Goldman: Certainly we're a stronger company, because we're a well-capitalized company and we can do a lot more. But I think the important concept to note here is that we can now provide something different to publishers. And games are so big right now that it's going to be really challenging for independent developers to bring a new IP to a publisher that's playable, where they can sit down and play and say, "Man, this is going to be a blockbuster hit." And in some cases we'll do traditional publishing deals, but in other cases, we will develop new intellectual property, and then go to the publishers and say hey, sit down, play it, do you believe it, let's talk about the deal that's going to grow both our businesses.
