That's my problem with it. Bunch of them have nothing related to the opposing wrestler or feud.
To help give somebody a rub, he has to have credibility. Jericho has for several years jobbed and not gotten the wins back. From what I recall, he's never beaten Cena. HIs feud with CM Punk over the WWE title, he always lost. He put over Evan Bourne, bunch of guys from NXT in Season 1, Kofi, Ziggler, Ryback, Fandango. It's great he does nothing but put others over, but it means nothing if that's all he does and the WWE does nothing with those guys right after.