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Budweiser coming with "Energy Beer"

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dskillzhtown

keep your strippers out of my American football
Budweiser is coming out with what I can only describe as an "energy beer".

"As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.

Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. Pending formal government approval, BE will be launched in multiple phases throughout the year in markets across the country."

BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume.

"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."

http://www.anheuser-busch.com/news/BtoE_100404.htm

Well, that is....different.
BE10ozcan.jpg
 

Dan

No longer boycotting the Wolfenstein franchise
I love how the drink market splits off and heads in two trends: terribly unhealthy 'energy' versions of old drinks, now with alcohol, and low carb drinks and other 'healthy' versions of old drinks.
 

Pimpwerx

Member
aoi tsuki said:
Geez, has no one here had a Red Bull and vodka?
Yeah, good point. But it's nice to think of people getting tossed through windows by some guy who suddenly turns into the Hulk after drinking one of these beers. :lol PEACE.
 

aoi tsuki

Member
Saint Cornelius said:
Hopefully it will be better than Sparkz. Fuck that shit!
Yeah, i gave that a try once, as i do with every beer. BIG MISTAKE. Tastes like something some high school kids would come up with. Tastes like Bud with orange cough syrup. Oh wait...

Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste

:(
 

dskillzhtown

keep your strippers out of my American football
I wonder how they are going to market this beverage. Probably market it as a drink for "people on the go" or some crap like that. I am thinking it will taste pretty bad though.
 

Fifty

Member
dskillzhtown said:
I wonder how they are going to market this beverage. Probably market it as a drink for "people on the go" or some crap like that. I am thinking it will taste pretty bad though.


That's right! Drink it in the car on the way to work. Drink it after a workout. Drink it during a workout! You're athletic, you're funny, you're drunk!
 
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