jm89
Member
--What were the key points that boosted your initial momentum?
Tsujimoto: First of all, we have a track record of having sold a total of 28.5 million copies of Monster Hunter: World. We need to promote Monster Hunter Wilds in a way that effectively appeals to that user base.
One of the key points in this case is price. "Monster Hunter: World," which has been on the market for about seven years, is currently selling for $9.90. In comparison, "Monster Hunter Wilds" is priced at $70. How many users will buy it at that price range?
Furthermore, since the main platform is the PlayStation 5 (PS), we had to take that into account to determine whether we could achieve an initial sales figure of 10 million units. In that regard, we used the data we had accumulated up to that point to develop marketing that would reach the target user demographic.
Click to shrink...
--You've achieved initial sales of 10 million units. You need to build on that.
Tsujimoto: That's correct. However, we also found that the "PS5 barrier" is unexpectedly large. The console costs about 80,000 yen in Japanese yen. When you factor in the cost of software and monthly subscriptions, it comes to about 100,000 yen at the time of purchase. This is not an amount that can be easily reached, especially for younger generations. This situation is not limited to Japan, but is similar overseas as well.
Our next challenge is to overcome these obstacles and get Monster Hunter Wilds to as many people as possible. Sales will begin in the future, so we are currently formulating a strategy to take advantage of these opportunities to boost sales throughout the year.
The Nintendo Switch 2 was released in June 2025 at a price of 49,980 yen (tax included), and the response was better than we had expected. While prices vary by country, this reaffirmed the high level of cost-consciousness among ordinary consumers.

『モンスターハンターワイルズ』が好発進 カプコン、次なる目標
変動の激しいゲーム業界にあって、10年以上にわたって業績好調が続くカプコン。2025年2月には待望の新作『モンスターハンターワイルズ』を投入。発売1カ月で世界1000万本を売り上げるなど、過去にないスタートダッシュを見せ、シリーズはもとより同社最大のヒット作となるのも時間の問題だ。eスポーツ分野では2025年3月に両国国技館で開催した大会を成功に導き、ビジネスとして独り立ちできるめども立ち始めた。次々と目標をクリアしていくカプコンの現状と今後、そしてゲーム業界の課題について、同社の辻本春弘社長に日経Gaming編集長の平野亜矢が話を聞いた(取材は2025年5月下旬)。
