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[entremet]

Chipotle is considering adding new menu items to win back customers as sales plunge in the wake of E. coli outbreaks that affected restaurants across the country.

One of the first items that Chipotle could add is chorizo, a spicy pork and chicken blend, Chipotle executives said on a call with analysts on Tuesday.

The company is hoping that chorizo and other new menu additions will draw back its most loyal customers.

A test of chorizo in Kansas City last year was "very, very popular with our loyal customers," Chipotle co-CEO Monty Moran said. The company is hoping that the addition of chorizo will "make our loyal customers come more often," he said.

Chipotle's revenue dropped 23.4% to $834.5 million in the first quarter, the company reported on Tuesday. Same-store sales dropped nearly 30%.

The decision to add menu items goes against one of Chipotle's core business strategies.

http://www.businessinsider.com/chip...s-cardinal-rules-to-win-back-customers-2016-4

I vaguely remember them testing Chorizo in my region a few years ago. I wonder if that's the same recipe or a new one?

Chipotle has always prided itself on its simple menu. But it seems a horrible quarter and unable to shake its food poisoning scares are gonna force it to back down on that commitment.

I've always loved their simple menu. It's one of the things I like about other chains like In N Out as well.

McDonalds's, which has also struggled but for different reasons, has bloated and mess of a menu these days.

 

[lustrate]

More vegetarian options would be nice. I'm getting tired of sofritas & guac. Although, I can imagine a chorizo burrito being fucking delicious.

 

[ApharmdX]

I wish they had enchilada-style burritos. Cafe Rio eats Chipotle's lunch between those and nachos with that slow-cooked chicken, yum!

 

[RBH]

I've always wanted them to add a queso dip to their menu to go along with their chips.

 

[dity]

Now the whole menu has salmonella!

 

[LycanXIII]

It was the quesarito upcharge.

 

[Ashhong]

I don't really consider adding chorizo as adding a whole menu item. You order the same items just with another option of protein.I welcome the idea

Some of their best items are in the secret menu anyway and those you actually do have to cook or prepare differently

 

[213372bu]

Chorizo is getting too common to be special, and doesn't hold the candle to authentic foods with it.

Just stick to stealing concepts like tortilla/hardshell "stacks". That would be good with some barbacoa.

 

[NealMcCauley]

The one near work has been quiet the last few times I went. The food poisoning news didn't seem to harm business. I think the fad might be ending.

 

[jond76]

They should try taking E-Coli OFF the menu first.

 

[A Fish Aficionado]

How are they going to health-wash chorizo?
Nitrate free? but then what's the point of having chorizo?

 

[SwiftDeath]

I'm doubtful Chipotle can get back to where they were anytime soon.

 

[ColdPizza]

I've always wanted them to add a queso dip to their menu to go along with their chips.

Doesn't an artificial cheese dip go against their premise?

 

[ViewtifulJC]

read that title as "win black customers"

like bruh if I see a fried chicken burrito in the OP I was gonna be fuckin pissed

 

[entremet]

How are they going to health-wash chorizo?
Nitrate free? but then what's the point of having chorizo?

I remember seeing nitrate free sausages in Whole Foods lol.

 

[Bladenic]

Where the fuck is queso

 

[Sanjuro]

Be more like Qdoba.

Stop poisoning people.

 

[TheAbsolution]

Chipotle had a fad craze happen with their growith and the salmonella probably killed any momentum they had left from it.

 

[Fantomex]

That's what they get for being all stingy with the meat portions.

 

[ColdPizza]

How are they going to health-wash chorizo?
Nitrate free? but then what's the point of having chorizo?

what do they health wash now? Their only claim is organically sourced non-GMO foods.

 

[A Fish Aficionado]

what do they health wash now? Their only claim is organically sourced non-GMO foods.

That's health washing. They should just stick to washing for less infectious vectors

 

[Tubobutts]

If they lowered the prices I'd be fine with free e.coli.

 

[Admiral Woofington]

have shrimp as a meat. and also if I ask for shrimp, don't put like 3 of them. fuckers.

don't charge extra for guac

 

[Sean]

I don't understand why there's no nachos on the menu when they have 100% of the ingredients. I order a burrito bowl and a bag of chips and have to put em together myself.

They also need queso.

 

[Enter the Dragon Punch]

how about considering coming to Canada

 

[bulletbill10]

Everything they have just feels like a lower quality version of other places. Their tortillas aren't fresh, their corn salsa tastes like canned corn, and all the other salsas just aren't flavorful or mesh together well. You'd think given their large presence they would be at least qdoba level. My ranking peaks with Panchero's, but that might be just on my local employees.

 

[XenoRaven]

Stop making me ask for more rice. It's like the most abundant food source in the world. It's not going to bankrupt your store if you put more rice on my burrito.

 

[Tobor]

Put nachos on the menu. Put queso on the menu.

Actually, I'll just eat at a real Mexican restaurant, anyway. Carry on.

 

[Deleted member 1159]

To be honest, their food just isn't that great. If I've got a coupon or someone else is buying, fine, I can load it up with enough extras but...meh. And their anti-GMO bullshit kind of pisses me off.

 

[Mirk]

They need to keep hard shell stocked! Sick of going there and they are out.

 

[Tobor]

Stop making me ask for more rice. It's like the most abundant food source in the world. It's not going to bankrupt your store if you put more rice on my burrito.

Rice in burritos is an abomination. I'd remove it from all menus if I was President.

 

[Sanjuro]

Also, when I ask you to toast my burrito, don't be a monster.

 

[ItIsOkBro]

how about considering coming to Canada

I'm pretty sure I had Chipotle in Toronto

 

[border]

How about a quesadilla?

I always thought it was absurd that they didn't offer one.

 

[Tubobutts]

How about a quesadilla?

I always thought it was absurd that they didn't offer one.

You can ask for one and they'll make it.

 

[SwiftDeath]

How about a quesadilla?

I always thought it was absurd that they didn't offer one.

They do, it's just not explicitly stated on the menu.

Two sizes actually

 

[Sanjuro]

You can ask for one and they'll make it.

Will millennial employees do it too?

 

[RiccochetJ]

Will millennial employees do it too?

No. They'll have someone who makes more than them in the store do it.

 

[Sanjuro]

No. They'll have someone who makes more than them in the store do it.

This sounds like a man who has been to Chipotle!

 

[Tobor]

Secret menu items are super fucking annoying. Just put it on the damn menu already and let me know I can order it.

 

[Chris R]

I'd like it if they'd expand to Alaska... they would do gangbuster up here, and have zero negative mojo going on since ZERO stores are here to be affected by whatever bug of the week they are currently serving.

 

[giga]

This is so easy: free guac. All you literally have to do is print two words in big bold letters in billboards all over the country.

 

[EroticSushi]

The answer is obvious

 

[bucklam66]

I think they changed the type of steak they are using, it tastes like Taco Bell steak now, at least it did yesterday, the first time I has eaten thre since the ecoli fiasco

 

[link1201]

I'd like it if they served their food hot not lukewarm like they do now.

 

[Sanjuro]

This is so easy: free guac. All you literally have to do is print two words in big bold letters in billboards all over the country.

Queso > Guac

Queso & Guac > Love

 

[Deserted Maniac Island]

I'm pretty sure I had Chipotle in Toronto

I can also confirm I've had Chipotle in Toronto. There's a knock off in Montreal called M4 burritos, which is not that great and kinda of expensive compared to Chipotle.

 

[Zackat]

I've always wanted them to add a queso dip to their menu to go along with their chips.

Every time I get the chips there they are always some degree of stale. I bet they would go through their chips a lot faster with a queso dip, thus leading to fresher chips. I mean, they do fry them in house don't they?

 

[Bsigg12]

Queso > Guac

Queso & Guac > Love

This. Absolutely 100% this.

 

[ColdPizza]

That's health washing. They should just stick to washing for less infectious vectors

I disagree. Their food is still salty as hell and their chips are fried. I don't think I've ever heard them claim they were healthy.