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https://www.reuters.com/article/us-...mers-turn-up-nose-at-cheese-dip-idUSKCN1BT2GM

SAN FRANCISCO (Reuters) - Shares of Chipotle Mexican Grill (CMG.N) sank 3 percent on Monday as customers on social media turned up their noses at the burrito seller’s new “queso” cheese topping.

Since the restaurant chain added queso to its menu across the United States last week, Twitter users have widely panned the product, which Chipotle describes as “complex and slightly spicy”.

“Chipotle queso is probably the most disappointing thing I’ve ever experienced in my life,” tweeted Twitter user @arbythompson on Monday.

“Chipotle queso is not good. And I love cheese,” tweeted @Kyle_Ratke.

Monday’s decline in Chipotle’s stock is likely a result of negative sentiment about queso on Twitter, said Maxim analyst Stephen Anderson. He called customers’ reactions to queso as “polarizing”.

Chipotle spokesman Chris Arnold warned against drawing conclusions about queso from reactions viewed on Twitter.

“What we are seeing now in terms of social sentiment is very similar to what we saw when we began marketwide tests in Colorado and Southern California, yet we were sufficiently encouraged by those tests – both in terms of sentiment from the research we conducted and business results - to roll out the queso nationwide,” Arnold said in an email.

 

[pxleyes]

It does taste awful.

 

[The Albatross]

Well.... At least it's not listeria.



Yet.

 

[BertramCooper]

They clearly half-assed it.

Qdoba isn't nearly as popular as Chipotle, but they've made their queso the star of the show, and it's dramatically better than Chipotle's.

 

[entremet]

It was meh but I’m not a queso fan generally.

 

[Slayven]

Compared to recent news, this is good news for Chipotle

 

[Poppy]

“Chipotle queso is probably the most disappointing thing I’ve ever experienced in my life,” tweeted Twitter user @arbythompson on Monday.

i'm having trouble processing this, i think i might have a stroke

 

[DraconisNav]

Moe's is the God-king of queso. Chipotle should have tested with them, then built off it. Instead they started out in left field and went weirder.

 

[Lulu23]

I tried it on a burrito last week and didn't even taste it at all, not worth the money.

 

[NoMoreTrolls]

It may be shitty, but at least it doesn't contain literal shit... At least this week.

Uberrito needs to expand. Chipotle is shit.

 

[Rentahamster]

See, this is what happens when you get rid of the e.coli that was providing that extra hidden "secret sauce" taste all along!

 

[Anoregon]

i had qdoba habenero queso for the first time last week and it was tasty

 

[perfectchaos007]

Isn't it like $2 just to add it to a burrito? Thats way too much for mediocrity. Make it 49 cents then we'll talk

 

[bigkrev]

It's the worst Queso of any of the burrito chains

 

[ItIsOkBro]

at least the queso didn't make anyone violently ill

 

[jstevenson]

it's terrible.

they tried to make it fancy. Queso isn't fancy.

queso is like velveeta and shit. It's delicious when it's smooth and creamy and spicy.

theirs is bland, gritty, and nasty

 

[LegalEagleMike]

wow is it that bad? Havent had chipotle in a while. How hard is it to make passable queso?

 

[BoboBrazil]

Their queso is shit. It's really gritty and tastes watered down.

 

[Your Entertainer]

now make your food actually have flavor and I'll consider eating there

 

[Busaiku]

How is spicy a negative, unless they're saying it wasn't spicy enough.

 

[Dubbedinenglish]

Chipotle execs were later heard cheering that "it's not a health scare."

 

[Zoe]

It was so underwhelming we drove to an actual restaurant afterwards just for their queso.

 

[TheBryanJZX90]

It wasn't polarizing, it was meh and expensive. Maybe I would put some on my burrito again if it was free. Maybe.

 

[Gouty]

I don't know how they did it but somehow they made flavorless queso

 

[Wolfgunblood Garopa]

How do you screw up a cheese sauce, I wouldn't have thought it could even be a thing like this. Damn, Chipotle

 

[Timeaisis]

“Chipotle queso is probably the most disappointing thing I’ve ever experienced in my life,” tweeted Twitter user @arbythompson on Monday.

i'm having trouble processing this, i think i might have a stroke

What's the problem? You don't you believe arby thompson?

 

[Hippopuncher12]

It isn't even that it's shit, it's that it literally tastes like nothing. You paid to add the taste of oxygen to your burrito.

 

[Just_myles]

Crazy how they were once the darling of "tex-mex" fast food chains.

 

[robotrock]

“Chipotle queso is not good. And I love cheese,” tweeted @Kyle_Ratke.


holy fucking shit

 

[TheBryanJZX90]

What's the problem? You don't you believe arby thompson?

Yeah his experiences in Halo 2 and 3 make him an excellent judge of flavor

 

[Poppy]

What's the problem? You don't you believe arby thompson?

im halfway between real disappointment that they would be so utterly hyperbolic yet also thinking maybe this is someone who has devoted their life to arby's and makes it their lifes work to talk shit about other fast food chains which would be great

 

[D i Z]

They just can't catch a break.

 

[BertramCooper]

It certainly doesn't help that the queso looks fucking sad and gross in its little container on the assembly line.

 

[Vostro]

I tried it the other day and I didn't like it.

 

[Timeaisis]

Maybe this is all a ruse to get more people back into Chipotle, to try this polarizing queso.

im halfway between real disappointment that they would be so utterly hyperbolic yet also thinking maybe this is someone who has devoted their life to arby's and makes it their lifes work to talk shit about other fast food chains which would be great

I'm not sure which of these I like better.

 

[Starviper]

Tried it at a friends. Tastes like some sort of cheap cheese paste, like the absolute minimum amount of cheese with enough sawdust to remain kinda lumpy. No real spice that I remember tasting either.

 

[Wolfgunblood Garopa]

Try our new polarizing queso. Which side are you on?™

 

[admiraltaftbar]

Good. Chipotle's attempt at queso looks terrible. Both Qdoba and Freebirds offer drastically better queso and I can't believe Chipotle okayed releasing theirs after the test run wasn't spectacular. Between that and the health concerns chipotle needs to get their shit together.

 

[blackflag]

I thought it was pretty good. I don't like tons of cheese and it didn't really taste overwhelming but it was spicy which was good.

But because of the added calories I don't think I'd get it again.

 

[smisk]

Yeah I tried it the other day and was disappointed. Qdoba's is much better. Hell, the Tostio's queso that comes in a jar is better IMO. Wondering if this is a case of Chipotle's all natural stance biting them in the ass. I think queso needs a certain quantity of processed cheese to be good.

 

[sfedai0]

Anyone actually care if Chipotle just folds? The health code issues was just a death knell. Before that, they hadnt done anything new for a decade.

 

[Velocity:Design:Comfort]

It's pretty ok, bordering on not so good. I'm definitely no expert but yikes. How did this get past multiple layers of testing, executives? Holy fuck.

 

[Timeaisis]

Try our new polarizing queso. Which side are you on?™

Exactly! They could do a Pepsi challenge type thing. Of course, first you actually have to go back to Chipotle and buy food.

 

[Makonero]

so their queso is bland

just like the rest of their products

long live qdoba's chorizo breakfast burritos with habanero salsa and diablo queso

 

[Bookoo]

it's terrible.

they tried to make it fancy. Queso isn't fancy.

queso is like velveeta and shit. It's delicious when it's smooth and creamy and spicy.

theirs is bland, gritty, and nasty

Ha some guy at my work bought it on the day it came out and a few employees tried it and someone said this exact same thing.

Bad mouth feel.

 

[collige]

I tried it in a bowl, then tried it again as a standalone with chips just to make sure I didn't miss anything. It's really shitty, doesn't really even taste like cheese.

 

[FaintDeftone]

Did they not have test runs in certain regions before rolling this out nationwide? That would have been smart.

 

[kamakazi5]

I just ate it for the first time and thought it tasted decent. It tastes like something you'd actually make with real cheese and not the yellow pasteurized stuff most places serve.

 

[Poppy]

i make cheese sauce on the reg and it always tastes great, so why cant the food wizards at chipotle labs keep up huh

 

[Zoe]

so their queso is bland

just like the rest of their products

long live qdoba's chorizo breakfast burritos with habanero salsa and diablo queso

It's not just bland. It had an odd lemon/lime taste to it, and it was really gritty.

Velveeta + Rotel tastes better