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[XiaNaphryz]

Chipotle to debut premium margarita

After reporting a 22-percent increase in first-quarter net income, Chipotle Mexican Grill said Thursday it will debut a new Patrón margarita made with premium tequila and fresh juices at most of its restaurants later this month.

While the Denver-based chain has long offered beer and margaritas made with a mix in some locations nationally, the new version will feature made-to-order cocktails made with Patrón Silver tequila, blended with Triple Sec, fresh lime and lemon juices and organic agave nectar, and served on the rocks, the company said.

Priced between $6.50 and $8, depending on location, the cocktail will be available at about 900 of the chain’s 1,458 restaurants starting April 29, in time for Cinco de Mayo.

The chain’s existing margarita, made with Sauza tequila, will remain on the menu as a house option at a lower price, which varies by market, the company said. The Sauza version will also be made with the same fresh-juice-based recipe.

“Most people are not aware, but we have served margaritas at Chipotle from the beginning,” said Mark Crumpacker, Chipotle’s chief marketing officer, in a statement. “Previously, however, they were made using a margarita mix and we didn’t feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients.”

Though margaritas are not new at fast-casual Mexican chains, Chipotle is among the first to partner with a premium tequila brand.

At the 636-unit Qdoba Mexican Grill, based in Denver but owned by San Diego-based Jack in the Box Inc., company locations only offer beer, though some franchisees may offer margaritas, said spokeswoman Megan Wallace.

 

[BertramCooper]

At least we know they'll have plenty of salt.

 

[Neverfade]

Chipotle serves alcohol? Whaaaat?

 

[CheesecakeRecipe]

I never knew they served booze at Chipotle

 

[BertramCooper]

Chipotle serves alcohol? Whaaaat?

They've had a modest bottled beer selection for as long as I can remember.

 

[Guevara]

Incoming: some super depressing dates.

 

[Neverfade]

They've had a modest bottled beer selection for as long as I can remember.

To be fair, I'm not a huge fan and don't eat there very often.

 

[BertramCooper]

To be fair, I'm not a huge fan and don't eat there very often.

Neither am I, actually.

Too much fucking salt.

I only go to Chipotle when others drag me there. I never go on my own.

 

[Stinkles]

I never knew they served booze at Chipotle

Certain locations. The one in Redmond actually makes a decent margarita already. Top Shelf is fine, but they need to get some Grand Marnier in that shit for Cadillac style.

 

[ToxicAdam]

Actually not a bad price.


Hopefully it's not overpowered with sour mix like most places serve.

 

[SimleuqiR]

Digame Patron!

 

[CheesecakeRecipe]

Certain locations. The one in Redmond actually makes a decent margarita already. Top Shelf is fine, but they need to get some Grand Marnier in that shit for Cadillac style.

That'd explain it, then. The few in my area I went to only had the usual soft beverages so I was thinking to myself unless they keep the booze under the counter away from prying eyes I'd surely have noticed. I don't remember the one in DC serving any beer either, but I wasn't there very long and distracted most of the time.

 

[Byakuya769]

Used to think Chipotle was good, but DC has expanded my palate. Shit is salty.
But good news, I guess.

 

[CornBurrito]

Used to think Chipotle was good, but DC has expanded my palate. Shit is salty.
But good news, I guess.

The one near me must be really good, or I must be really used to salt.

 

[ThanksVision]

Tell me when they get queso

 

[Byakuya769]

The one near me must be really good, or I must be really used to salt.

I wouldn't say it's bad food like some would, but I have noticed that their stuff is pretty salty. Being from the south, I think I was used to salty foods.

 

[bcl0328]

$6.50 for that? Can you order it to go? I'm glad I don't drink much because that is expensive.

 

[Phobophile]

The one near me must be really good, or I must be really used to salt.

Knowing the standard American diet, the latter is very, very likely.

 

[SUPREME1]

Patron
PabstBR
Ciroc
Ace of Spades (lol)
Cristal
4 locos


What are other brands of booze that have for some reason or another gained a bunch of undeserved hype?

 

[CornBurrito]

Knowing the standard American diet, the latter is very, very likely.

Probably. But I love me some salt.

 

[Snkfanatic]

Ya the salt content is crazy in some of their stuff. I got a order of guacamole and chips and the guac had more salt in it than the chips seemed to have.

Not sure how I feel about getting a mixed drink from the place either.

 

[NoRéN]

Incoming: some super depressing dates.

lol

 

[Ominym]

Patron
PabstBR
Ciroc
Ace of Spades (lol)
Cristal
4 locos


What are other brands of booze that have for some reason or another gained a bunch of undeserved hype?

Jack Daniels, Crown Royal, and Hennessy.

 

[Triple U]

Patron
PabstBR
Ciroc
Ace of Spades (lol)
Cristal
4 locos


What are other brands of booze that have for some reason or another gained a bunch of undeserved hype?

I don'y get how its undeserved? Obviously people like it..

 

[Viewt]

So speaking of Patron, have any of you ever had a Baby Guinness?

Basically, you take a shot glass and fill it 3/4ths of the way up with Patron Cafe. Then you fill the last 1/4th with Bailey's. As you might expect, it looks a bit like a Guinness. And it goes down absurdly smooth.

Kind of silly, I know, but I'm just curious if it's a widespread thing or if people call it by different names.

 

[mr stroke]

Best Burrito in the US just got better.

 

[Mordeccai]

So speaking of Patron, have any of you ever had a Baby Guinness?

Basically, you take a shot glass and fill it 3/4ths of the way up with Patron Cafe. Then you fill the last 1/4th with Bailey's. As you might expect, it looks a bit like a Guinness. And it goes down absurdly smooth.

Kind of silly, I know, but I'm just curious if it's a widespread thing or if people call it by different names.

I have had this, forget what the guy who made the shot for me called it. I hate shots but that was a delicious way to drink alcohol. I still puked a few minutes later but at least I actually enjoyed the taste going down.

 

[XiaNaphryz]

I have had this, forget what the guy who made the shot for me called it. I hate shots but that was a delicious way to drink alcohol. I still puked a few minutes later but at least I actually enjoyed the taste going down.

Low alcohol tolerance?

 

[Demoncarnotaur]

Chipotle serves alcohol? Whaaaat?

This is my reaction as well. I guess none of the locations in the Pittsburgh area do, as I have never seen this.

 

[reKon]

They need to get some of that queso sauce and then they'll be no question better than Qdoba