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EA Sports’ College Football 25 marks the return of a beloved sports sim franchise, and according to Electronic Arts CEO Andrew Wilson, the game couldn’t have been made without developers utilizing machine learning and AI-powered technology.
In an investor call on Tuesday, Wilson said in prepared remarks that “creating 150 unique stadiums and over 11,000 player likenesses [for College Football 25] couldn’t be done without EA’s deep history of being a technology leader and by our incredibly passionate and talented teams harnessing the power of AI and machine learning.”
Wilson later clarified those remarks, saying that player likenesses — which he called “heads” — and stadiums weren’t purely generated by AI and machine learning. EA’s “very talented artists” supplemented that algorithmic work by touching up and enhancing the players likenesses, Wilson said, as opposed to “having to go through the full head development programs.”
Wilson noted that “in any given year, [EA] will develop about 500 to 1,000 star heads” for one of its sports games. The 11,000 that were needed to represent the players featured in College Football 25 was obviously a much bigger challenge.
In an investor call on Tuesday, Wilson said in prepared remarks that “creating 150 unique stadiums and over 11,000 player likenesses [for College Football 25] couldn’t be done without EA’s deep history of being a technology leader and by our incredibly passionate and talented teams harnessing the power of AI and machine learning.”
Wilson later clarified those remarks, saying that player likenesses — which he called “heads” — and stadiums weren’t purely generated by AI and machine learning. EA’s “very talented artists” supplemented that algorithmic work by touching up and enhancing the players likenesses, Wilson said, as opposed to “having to go through the full head development programs.”
Wilson noted that “in any given year, [EA] will develop about 500 to 1,000 star heads” for one of its sports games. The 11,000 that were needed to represent the players featured in College Football 25 was obviously a much bigger challenge.
College Football 25 wouldn’t have been possible without AI, EA boss says
EA used AI to make College Football 25 happen — and will use the tech for more
www.polygon.com