After Firing More Than 300 People, EA CEO Says That AI Is the Future of the Company

The guy has gone through life looking like an AI generated image of an 80's movie antagonist

IbTQB7o.jpeg


He always looks like he's about to bulldoze the teenage rec center and build luxury condos
 
AI wil be used to put people out of jobs and replace the human buyers with robot buyers to keep the fake economy going. So no thanks. Leave that shit out of our jobs. Human made games, human made music, human made art please.
You are assuming that if AI takes over people's jobs that everything will stay the same. I understand the cynicism. You PROBABLY believe that AI would concentrate more money into the hands of the super rich and that poor people would not benefit much.

I think we don't need AI but rather an AI revolution. With this technology we could replace our workforce.

That doesn't mean our workforce would starve or even be poorer. To the contrary, AI would allow us nearly infinite work product without the labor needed. Thus humanity could be freed up to work on themselves and enjoy their time on this earth without having to work at all.

In Star Trek, the invention that changes their world into a Utopia is the replicator. A replicator, in star trek, is a matter generator. It turns energy into specific matter at the user's discretion.

If we invented them, by your logic, you might say, "No you can't have replicators because it will put us out of work, you will no longer need us to make things if you can simply replicate a chicken dinner or a Nintendo Switch 2 or money!" - That's not actually true though. If replicators were wide spread everyone could produce anything they needed at home. There would be no need for labor. One could peruse their own dreams. I submit that AI is simply a replicator that is limited to a certain kind of product and the potential is similar for mankind.
 
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Look at COD for what AI looks like in game development. Absolute dogshit, soulless art everywhere being used to fill up battle pass garbage.
 
Wow you humans sure get offended whenever AI is mentioned.

If you didn't worry about getting credit for things you do so you can make money or perform your mating rituals then you would be past Star Trek already.

Very simple solution. Implement AI everywhere it can be implemented. Improve society and with all the left over resources, make all human life happy on the planet.

...but no, some dude's gotta get his pole waxed and he can't do that without impressing this chick with his latest piece of arbitrary art work that everyone says is so cool cause dude got rizz but is actually trash that will fall to obscurity.

I'm not AI. Just because I call you human doesn't mean I'm ai. I could be an alien or a supernatural figure or even just a man who identifies as an attack helicopter.
Not sure if cereal
 
The guy has gone through life looking like an AI generated image of an 80's movie antagonist

IbTQB7o.jpeg


He always looks like he's about to bulldoze the teenage rec center and build luxury condos
He's an empty-headed, soulless "business person." Basically a human-shaped non-entity with almost zero worth as a person. I mean, he just looks the part.
 
This Wilson guy always looked to me like Patrick Bateman from "American Psycho"
The victim in this clip is every studio EA closed

 
You are assuming that if AI takes over people's jobs that everything will stay the same. I understand the cynicism. You PROBABLY believe that AI would concentrate more money into the hands of the super rich and that poor people would not benefit much.

I think we don't need AI but rather an AI revolution. With this technology we could replace our workforce.

That doesn't mean our workforce would starve or even be poorer. To the contrary, AI would allow us nearly infinite work product without the labor needed. Thus humanity could be freed up to work on themselves and enjoy their time on this earth without having to work at all.

In Star Trek, the invention that changes their world into a Utopia is the replicator. A replicator, in star trek, is a matter generator. It turns energy into specific matter at the user's discretion.

If we invented them, by your logic, you might say, "No you can't have replicators because it will put us out of work, you will no longer need us to make things if you can simply replicate a chicken dinner or a Nintendo Switch 2 or money!" - That's not actually true though. If replicators were wide spread everyone could produce anything they needed at home. There would be no need for labor. One could peruse their own dreams. I submit that AI is simply a replicator that is limited to a certain kind of product and the potential is similar for mankind.
This isn't some space-age "replicator" from Star Trek. That'd be amazing and wonderful technology which would serve a clear and useful purpose. What people call "AI" now is quite simply nothing more than institutionalized piracy on a grand scale. Apples and oranges.

For empty-headed CEOs, it's just the latest buzzword to excite the cretins we call "investors," or in his case specifically, to reassure investors that firing a swath of people is no big thing because AI's gonna do everything anyway. Thing is, it isn't. AI "content" is just hodge-podge theft - which should quite frankly be illegal in its current state - as this form of so-called "AI" is incapable of true creation. "AI coding" is a hilarious pipe dream, and it's embarrassing that anyone believes otherwise.

Right now, you can steal people's writing and regurgitate stitched-together paragraphs, which in many cases lack actual cohesion. You can steal peoples' artwork and stitch together dream-like, oft-nonsensical images. And that's "AI." It's a big nothing-burger.
 
AI wil be used to put people out of jobs and replace the human buyers with robot buyers to keep the fake economy going. So no thanks. Leave that shit out of our jobs. Human made games, human made music, human made art please.
What you should draw from his statement is the implication of how much appreciation Wilson actually carries for the craftsmanship of the medium in this biz. Which isn't a lot, to say the least. The guy is zero-ing in on whatever cost saving measure he can find and doesn't really care how he gets there.

Some part of me wants to see him entertain the idea of replacing his creatives with a 100% AI workflow. GAF, and other community pockets, wouldn't lose much from it.
 
What you should draw from his statement is the implication of how much appreciation Wilson actually carries for the craftsmanship of the medium in this biz. Which isn't a lot, to say the least. The guy is zero-ing in on whatever cost saving measure he can find and doesn't really care how he gets there.
This is an industry they for decades was terrible at any sort of game preservation. This shit didn't start with Wilson.
 
This is an industry they for decades was terrible at any sort of game preservation. This shit didn't start with Wilson.
I wasn't talking about preservation. I was referring to the game development aspect if that wasn't clear, he probably doesn't care about that either though.
 
Mr EA --> ChatGPT "yo dawg i want to make the most profit with the least effort in a game"

ChatGPT "have you heard of Latest trend? (right now it's extraction shooter)"

Mr EA "Gee wizz Mr Robot, That sure is something exciting, I'll just use one of my forgotten IP that everyone wants a real game from and then add shoop shoop dances and Snoop dog skins"
 
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I have a hard time believing that the tsunami of poor sods that will have their jobs replaced over the coming years have any hope of finding equivalent work.
Equivalent? No. Just work, whether of a different industry or an entry level job.

Like I said, how much can we automate society before it starts to eat itself? It's probably a long ways off, as general labor is still cheaper with hands for the upkeep of toilets and power lines. Still, people often don't realize the weight of these things until it comes for them. Hopefully we'll figure out how to balance the scales of sooner than later.
 
AI wil be used to put people out of jobs and replace the human buyers with robot buyers to keep the fake economy going. So no thanks. Leave that shit out of our jobs. Human made games, human made music, human made art please.
My god. Civilization really is cyclical.
 
....If it meant that at least EA would be producing more games and at an affordable price, at least that would have a kind of bright side in the dark human replacement future, but even that's not promised. EA put out a total of six games last year (aside from some Sims expansion packs and GAAS seasonal updates), four of which were sports/racing games, one of which was an EA Original; only Veilguard was made in their office. EA could put out 6 games a month sometimes back in its highpoint across consoles and portables and PC, and several of them would probably be worthy genre offerings. Videogame publishers in general these days, they seem to be losing the point of being a "publisher" when they don't publish anything.
 
Quick fix to the AI problem: companies that cut staff to have even 5% of their work done with AI pay 100% more taxes and lose the rights to all tax breaks if they lose money.
As if western devs already don't have cost problem compared to competitors.
Already a large chunk of work outsourced to Asia/Eastern Europe and with such laws - there will be even more.

Oh so companies can use AI which just takes existing creations to make new ones, nothing actually new and original is being created, because without the training and base of content to learn from it can't do anything
Completely the same as humans
AI bore a lot from how human brain works

That doesn't mean our workforce would starve or even be poorer. To the contrary, AI would allow us nearly infinite work product without the labor needed. Thus humanity could be freed up to work on themselves and enjoy their time on this earth without having to work at all.
Doesn't work this way. Those who don't work - don't get fed.
Like previous waves of automatization/robotization didn't led to work-free society
 
I wonder what happens when the majority of jobs are replaced and there is no system prepared to support these people... Not even mentioning the amount of meaning people get from life that is going to be lost.
 
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if it can be done digitally, it either can, or will eventually, be done by ai, just as with manufacturing & robots. what're people supposed to do to earn a living at that point? the same geniuses who enthusiastically came up with both these things apparently haven't come up with an answer to that one...
 
I mean ANYintelligence is better than the morons working at EA now living off pay to win casino YouTube whales while the general audience sours on the mode and your big single player title is the 2nd biggest flop this year
 
Switch 2 around the corner and Steam keep breaking records, what do you mean?
I have no idea what Alanah said but I'm assuming he means that the industry has stagnated and we haven't seen much evolution of game development. Once GTA6 releases, which the game will probably raise the bar and bring in a new higher standard which other companies will have to try and achieve/aspire to for future games.
 
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As if western devs already don't have cost problem compared to competitors.
Already a large chunk of work outsourced to Asia/Eastern Europe and with such laws - there will be even more.


Completely the same as humans
AI bore a lot from how human brain works


Doesn't work this way. Those who don't work - don't get fed.
Like previous waves of automatization/robotization didn't led to work-free society
It's not the same. If a person plagiarizes or copies something they can be held liable or sued. AI literally can't create anything new on its own. Have you seen those videos where people ask AI to generate an image of a full glass of wine? It can't. Because all the images of wine online are half full.
Anything created like this with AI is essentially theft. Companies are OK when they get to steal others hard work but heaven forbid some working class person downloads a movie or game. It's a hypocritical double standard.
 
People used to criticize EA with human employees.

Now people are criticizing EA for firing these employees!

Annu Kapoor Bollywood GIF
 
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AI literally can't create anything new on its own.
Neither can a human. Any human's invention is nothing, but a compilation of existing data.

And remember: billions of people had been born and died, before a one of them invented a wheel. The other billions only copied that.
 
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I don't see what's so wrong with this.
If there's anywhere that AI should be applied, it's to coding and asset gen.
Current AI makes for better CEO than engineer replacements. But I doubt Mr Wilson would give up any of his comp to fund "efficiency".
 
Human also made tons of shitty games, music and art.

In these human vs AI discussions people often tend to exaggerate human's talents.
Good or bad, there's always some creative process behind things created by humans. With AI you can bet it's going to be completely soulless, relying only on what it's been fed and not understanding what creativity means.
 
I wonder what happens when the majority of jobs are replaced and there is no system prepared to support these people... Not even mentioning the amount of meaning people get from life that is going to be lost.

If there is no system prepared to support these people, the only outcome I can imagine is the gloves come off and city hall/parliament/corporate HQ gets petrol bombed to oblivion.

It would make the ''culture war'' crap we're going through now look like a whole pile of nothing.
 
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Good or bad, there's always some creative process behind things created by humans. With AI you can bet it's going to be completely soulless, relying only on what it's been fed and not understanding what creativity means.
Of course developers have to adjust and control game development! However, if you need to generate a realistic stadium for FIFA, what special creativity do you expect from a human?
Ok, what if you need to create a unique anime character? You can ask AI to generate 1000 pictures and then pick out the best. Or some of these pictures can inspire you to create what you need. Is it bad?
 
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