Vernon Wiley, retailer of The Comix Gallery in Wilmette, Illinois has a few things to say ahead of that. Specifically Marvel and DC, posting them to a retailer-only forum (and giving Bleeding Cool the change to reprint it publicly.)
"As a response to the unequal pricing of DC's online versions of their monthly $3.99 line, I have decided that these books will be available for subscribers and special order only. I cannot support books where DC's mindset is to eliminate us as main sellers of their product.
I apologize to the creators of these books who are working hard to earn a living. This is not a shot to you, the creative people who aren't involved in this decision. However, DC has put me in this position, and until they make an even playing field on these books I cannot in good faith promote and sell product that seeks to make me a less desirable source for their books.
I hope DC can find you other venues to ply your trades, as I doubt these books will last long if a majority of retailers follow this example.
I will state at the beginning these are only my own thoughts and deductions from my store's personal experience, but what is happening at Marvel these days? Their sales are the lowest here in the twenty years I've been in business, and here's a few reasons I believe why.
"2.- Family titles of books. Most of your line cannot support third and fourth waves of titles. The 2nd title on books like Dr Strange and Black Panther seem like overkill for 2nd tier characters, but adding a 3rd title (or a fourth, like the big guns) just seems wasteful of resources and is certainly not getting you any additional readers. This type of marketing kills new readers who get overhelmed and discouraged when just trying to read a Dr Strange or Black Panther comic.
3.-Innovation and Vision. Once in a while, a title like Powerman and Iron Fist will squeak in, but the monthly Previews catalog just seems to be a lather, rinse, and repeat formula that has made my eyes glaze over when looking at your offerings. Give up on insane ideas like trying to shove Inhumans on us, and work on the Xmen line, which has dwindled in popularity with the ignoring of it not being in your stable as media development. 50 plus thousand readers is not going to make a dimple of success of a TV show or movies that need tens, if not hundreds of millions of followers to satisfy the bottom line. Invent some new characters or situations that are interesting. While Deadpool and Wolverine are enjoying media success, it's not news that their comic versions are a long way from the top of the charts. These titles are pretty familiar to comic readers, and have a niche audience for us at best these days."