Cracker Barrel is going through fundamental changes.

Woke = new logo and interior design I guess now lol

When the decision to remake the logo and completely sterilize the interior design in an attempt to be completely inoffensive to anyone, yes, that is the definition of "woke".

Oh no, the logo had a southern character and the interior was reminiscent of old southern charm, better change it so as to not appear "problematic". 🙄
 
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Companies like to simplify to modern day bland logos. A lot of companies have cool retro logos too if you check their brand histories.

The thinking is you make it more simple and bland so more people can eyeball it from a distance, and the more dumbed down you make it, the more dopey people might understand it and buy the product.

Think of it like an Ikea manual. You got no language, just numbers so anyone in the world can understand it. And the pics are super easy to understand with a generic fat guy. Make it too detailed and you lose the audience. It's similar to a safety disclaimer saying dont submerge electronics in water. And you got a picture of a lightning bolt zapping if you do that. You got to make things as dumbassed as possible to appease the masses.
 
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They've been "broke" before this…. I guess woke redesign?

Woke = new logo and interior design I guess now lol
Yeah, I wouldn't call this the most explicit example of being woke. I think people are just going with their vibes since the cultural subverters are not always going to be upfront and obvious. An X user did find a DEI person on the board though.

 
Just seems to follow the trend of giving everything a boring corporate and sterile modern design:
494678751_1229336232529502_3497253173972669728_n.jpg
 
When the decision to remake the logo and completely sterilize the interior design in an attempt to be completely inoffensive to anyone, yes, that is the definition of "woke".

Oh no, the logo had a southern character and the interior was reminiscent of old southern charm, better change it so as to not appear "problematic". 🙄
More like it's a struggling business that is partly struggling because its main customers are literally dying and they aren't attracting new young customers.
 
More like it's a struggling business that is partly struggling because its main customers are literally dying and they aren't attracting new young customers.
The company has achieved record sales recently and it's stock price was at all time highs years back. The problems they have are costs of operations and workers.

It's not due to their core consumers all dying.
 
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The company has achieved record sales recently and it's stock price was at all time highs years back. The problems they have are costs of operations and workers.

It's not due to their core consumers all dying.
Yeah I mean they did a trick and added an extra week to their fiscal calendar, plus inflation.

In general for years they have been struggling. Less customers, so they've been raising prices.

Stock price all time high you mean 4 years ago?

They haven't been on the brink of bankruptcy or anything but haven't been growing at all and even stagnation is "struggling" to publicly traded companies.
 
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Whenever I need a good rectal cleaning, I always think: Cracker Barrel. Their food goes through me so fucking fast. I end up taking an explosive, messy shit before I even pay the bill.
 
Yeah I mean they did a trick and added an extra week to their fiscal calendar, plus inflation.

In general for years they have been struggling. Less customers, so they've been raising prices.

Stock price all time high you mean 4 years ago?

They haven't been on the brink of bankruptcy or anything but haven't been growing at all and even stagnation is "struggling" to publicly traded companies.
I checked the menu from the Buffalo location and prices can be jacked up. Almost every entree is only $12-$15. Sounds like a bargain place to eat. You only hit $20 if you order, steak, shrimp or ribs.
 
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We've seen this story before a thousand times but woke liberals can't help themselves, they MUST destroy shareholder value to push agendas people hate!

Go woke, go broke example #7,284

We'll all have to see if this renovation turnaround works.

But just going on face value, I'd doubt right off the bat someone who looks like that would understand a place like Cracker Barrel. She's probably more interested in Panera Bread.

I just checked her Linkedin in and her biggest tenures were Taco Bell and Starbucks and Godiva chocolates. So you can see why she's gung ho about modernizing the aesthetics. I googled it to make sure she is the one and it wasnt her predecessor who started it off. And yes it's her that spearheaded the changes since she got the job 2 years ago.
 
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More like it's a struggling business that is partly struggling because its main customers are literally dying and they aren't attracting new young customers.
I don't really buy this when vinyls made such a comeback for no reason recently. There will always be a demand for vintage stuff if it's appreciated or advertised a certain way. I say this as someone who didn't give a shit about Antiques Roadshow, but now....:messenger_sad_relieved:
 
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I don't really buy this when vinyls made such a comeback for no reason recently. There will always be a demand for vintage stuff if it's appreciated or advertised a certain way. I say this as someone who didn't give a shit about Antiques Roadshow, but now....:messenger_sad_relieved:
Their retail sales continue to decline.

You don't "buy it" but their info is out there lol
 
Just seems to follow the trend of giving everything a boring corporate and sterile modern design:
494678751_1229336232529502_3497253173972669728_n.jpg

We use to have the coolest 50s McDonald's that I worked at in high school. It is now a generic McDonald's. It had a 57 Chevy in the lobby and tons of memorabilia. I hated that they changed it.
 
Just two year ago websites were talking about how iconic the logo was and how it's only been touched up but not changed, keeping it great.
If you've never seen the info inside Cracker Barrel regarding their name, the link explains. Basically crackers were shipped in barrels that were sitting around the store and customers would gather around them to chat.
 
I don't mind the logo change, I think they just made it modern and kept the typography. It's also an easier fit if you want to make a sign out of it, and place on other stuff in media.

The insides of it I think that's a bigger mistake. Not sure why everyone runs to sterile.

For the person who posted why McD's look less fun today, it's maintenance. These animals outside require paint jobs, fixing and shit. And that costs money. The corporate look just means it's less to invest in.
 
Why do people have to make something as innocuous as the fucking rebranding of Cracker Barrel a left vs right thing?

It's pathetic, honestly.


I have to agree there, I don't like woke shit at all but this has nothing to do with that, it's just another soulless redesign by out of touch corporate imbeciles and that's it
 
Cracker Barrels were always good places to stop on trips. Good(ish) food and lots of it, stuff the picky kids would eat, clean, and a cool store to burn off some energy running around in before the next leg to the beach.

Round here folks go bananas for Buckees, which is LITERALLY a truck stop/gas station with a guy pulling pork in the middle. WTF?

Though I admit I have bought burritos from a guy in a gas station parking lot, selling them from a cooler in the back of his truck, so my level of food risk is fairly high :P
 
This seems so misguided. I have to imagine that Cracker Barrel customers eat there because they like the kitschy, rustic old-timey aesthetic + nostalgia for simpler times.

Seems like they're eliminating the one thing that makes it distinctive. Is there really that much appeal in a sleek, modernized Cracker Barrel?
I never visited a Cracker Barrel until last summer, when ended up eating there twice on a long road trip. Both locations (one in Kentucky & the other in Alabama) were pretty busy, especially the gift shop area. Service was good at both locations, food was inoffensively mediocre and had large portions. Crowd was mostly seniors and families with small children.

Sorry to see such a lame re-branding.

I'll echo a lot of this. I went to one a couple years ago. The food was kind of ass but its still popular in our area. With Grandparents and their grandchildren.

I've only been there once, but it was pretty clear that you don't go for food, you go for the atmosphere. The aesthetic stands out and gives a good country-home feel. Which this dumbass CEO just ruined.
 
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You didn't understand the point of my post at all
Oh so you think because vinyls are popular with the youths then Cracker Barrel must also be popular with them?

Yes I'm sure the Gen-Z'ers buying 16 versions of every Taylor Swift album are falling all over themselves to eat at Cracker Barrel.


The graphic in that article has their demographics breakdowns. It's from CB's own investor presentations from 2 years ago.

quote]
 
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What is 'this kind of woman'? She successfully rebranded Taco Bell in a similar manner.

Taco Bell rebrand was dumb, too. They went to try and make it look slick and "modern." It needs to look like what it is: a fast casual dirty ass taco place.

Visit any taqueria. The dirty ones are always the best.

Plus they took out all the color, now everything is just purple. I hate it.

But I rarely eat Taco Bell because I don't like having the shits.
 
I'm not seeing the political charge some folks seem desperate to insert into this.

I don't think I've ever gotten passionately angry over a logo redesign or remodel of a restaurant.

Might be time for some folks to go outside, take a walk, get some fresh air, and then when you return home, call a professional to get an appointment so you can get the help you desperately need. (Get some Cracker Barrel take out after the appointment though)
 
Oh so you think because vinyls are popular with the youths then Cracker Barrel must also be popular with them?

Yes I'm sure the Gen-Z'ers buying 16 versions of every Taylor Swift album are falling all over themselves to eat at Cracker Barrel.


The graphic in that article has their demographics breakdowns. It's from CB's own investor presentations from 2 years ago.

quote]
Where do they get these numbers? Restaurant employees don't tally the age of customers.
 
Where do they get these numbers? Restaurant employees don't tally the age of customers.
A big corporate chain like CB will in fact poll customers for this stuff. They don't have exact data, but they don't need it to know generally what the demographics of their customer base is.

And to be clear I don't think this rebrand is good or that it will work somehow, especially after the backlash, but people are ignoring that CB has had highly publicized issues the last few years that caused their stock to be cut in less than half of it's value. Lot of restaurant chains have suffered but CB is one of the big ones.
 
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I grew up ten minutes from a Cracker Barrel in TN. Lived there for twenty years, never once stepped foot in the place.

Trash food, trash company.
It's definitely not great food but I've learned to enjoy it. My wife loves the place so we go fairly regularly. She's not happy about the redesign. Said it's stupid like changing Aunt Jemima was stupid. That's my girl.
 
Oh so you think because vinyls are popular with the youths then Cracker Barrel must also be popular with them?

Yes I'm sure the Gen-Z'ers buying 16 versions of every Taylor Swift album are falling all over themselves to eat at Cracker Barrel.


The graphic in that article has their demographics breakdowns. It's from CB's own investor presentations from 2 years ago.

quote]
I don't fall in their age range at all, but I can flat out tell you they have prime real-estate to overhaul the brand and sell straight Americana. Their possibilities are endless. If they focused on specific time periods or types of food, I'd go there in a heartbeat. Instead of leaning into their schtick and giving customers a great experience, they castrated it
 
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I've been to Cracker Barrel a few times. To me it didn't feel "home-y". It felt like I went back in time when I wouldn't have been able to sit with white people. The staff were nice, tho.

But I know of other POC who had bad experiences in a CB.
 
I've been to Cracker Barrel a few times. To me it didn't feel "home-y". It felt like I went back in time when I wouldn't have been able to sit with white people. The staff were nice, tho.

But I know of other POC who had bad experiences in a CB.
You have never been alive during a time where you could not sit with white people. If you think that the problem is you.
 
I've been to Cracker Barrel a few times. To me it didn't feel "home-y". It felt like I went back in time when I wouldn't have been able to sit with white people. The staff were nice, tho.

But I know of other POC who had bad experiences in a CB.
Your projecting your fears dude. I see black regulars at the local Cracker Barrell all the time. Like 30 percent of there regs are black and probably around 20%+ non white.

Some of yall just seem afraid of anywhere old white people frequent.
 
You have never been alive during a time where you could not sit with white people. If you think that the problem is you.
I find it amazing how DF can turn any OT thread to be about himself or racism.

The guy probably thinks Oreo cookies are racist because they are black and white.

Imagine having dinner with him and the topics he's brings up and whether the restaurant is racist.
 
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What were the bad experiences? You yourself just pointed out being there felt like a time when you couldn't sit with white people. So did they have truly bad experiences, or did they put themselves mentally on edge and created a negative situation where there wasn't really one?

I'll give an example: I went to Roscoe's Chicken and Waffles in Inglewood years ago. Went with a mixed crowd, a few of which were apprehensive to go into what they thought was a black-only restaurant. We got our food and the chicken was dry, but still good enough to eat. I didn't thing anything of it other than we probably didn't get the best chef. Everything else was great. One of my Asian friends I went with made the comment she felt they made it poorly because nobody at our table was black. I ignored that and kept eating. About ten minutes later a black couple gets seated at the table next to us and orders. Once they get their food, one of them started making comments about his way too dry chicken.
That friend made comments for years to people about how Roscoe's overcooked our food because we weren't black. I didn't see it as a bad experience, and certainly didn't see race having anything to do with dry chicken, but the way they framed their mind prior to getting their less than perfect food set them up for an expectation of negativity.
 
It's definitely not great food but I've learned to enjoy it. My wife loves the place so we go fairly regularly. She's not happy about the redesign. Said it's stupid like changing Aunt Jemima was stupid. That's my girl.
Hey I get that brother. I used to eat at this IHOP in Maryville all the time, simply because it was kind of our "spot" after local live shows and stuff. We used to hit it like twenty of us to a table lol. Good times, but yeah sometimes ya just end up with a regular restaurant, I understand that completely. Where we live in Maine, our go to local restaurant is the fuckin grocery store lol, only thing affordable anymore! Hannaford's lobster rolls are just as good as the local place, Governor's, for literally a third of the price, so I'm jealous you even get to go out to eat often lol. At this point, I'd be happy to just be able to afford eating anywhere at least once a month -_-
 
What were the bad experiences? You yourself just pointed out being there felt like a time when you couldn't sit with white people. So did they have truly bad experiences, or did they put themselves mentally on edge and created a negative situation where there wasn't really one?

I'll give an example: I went to Roscoe's Chicken and Waffles in Inglewood years ago. Went with a mixed crowd, a few of which were apprehensive to go into what they thought was a black-only restaurant. We got our food and the chicken was dry, but still good enough to eat. I didn't thing anything of it other than we probably didn't get the best chef. Everything else was great. One of my Asian friends I went with made the comment she felt they made it poorly because nobody at our table was black. I ignored that and kept eating. About ten minutes later a black couple gets seated at the table next to us and orders. Once they get their food, one of them started making comments about his way too dry chicken.
That friend made comments for years to people about how Roscoe's overcooked our food because we weren't black. I didn't see it as a bad experience, and certainly didn't see race having anything to do with dry chicken, but the way they framed their mind prior to getting their less than perfect food set them up for an expectation of negativity.
He'd go mental if he lived in Toronto metro area. It's always surveyed as among the most diverse cities in the world with tons of different people and distinct neighborhoods. Everyone seems to get along.

He'd be walking down the street or eating somewhere thinking every guy is out to get him thinking he's the most important person in the 6M people who live the metro region.
 
Hey I get that brother. I used to eat at this IHOP in Maryville all the time, simply because it was kind of our "spot" after local live shows and stuff. We used to hit it like twenty of us to a table lol. Good times, but yeah sometimes ya just end up with a regular restaurant, I understand that completely. Where we live in Maine, our go to local restaurant is the fuckin grocery store lol, only thing affordable anymore! Hannaford's lobster rolls are just as good as the local place, Governor's, for literally a third of the price, so I'm jealous you even get to go out to eat often lol. At this point, I'd be happy to just be able to afford eating anywhere at least once a month -_-
Sorry to hear that man. The past five years have been rough for sure. Costs a fortune just to order pizza.
 
Sorry to hear that man. The past five years have been rough for sure. Costs a fortune just to order pizza.
Ya ain't kidding brother. Part of the problem is I love seafood, and I make a decent little lower middle class income, so while I'm not wealthy, I always used to feel that we pretty much ate what we wanted and bought what we wanted within reason. The past three years, that has changed on a massive level. We don't go out to eat anymore except for special events, like our anniversary, her birthday, or my daughter's birthday. We don't even go out for Father's and Mother's Day anymore, just make each other something at home :/. Pretty lame.....
 
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Hey I get that brother. I used to eat at this IHOP in Maryville all the time, simply because it was kind of our "spot" after local live shows and stuff. We used to hit it like twenty of us to a table lol. Good times, but yeah sometimes ya just end up with a regular restaurant, I understand that completely. Where we live in Maine, our go to local restaurant is the fuckin grocery store lol, only thing affordable anymore! Hannaford's lobster rolls are just as good as the local place, Governor's, for literally a third of the price, so I'm jealous you even get to go out to eat often lol. At this point, I'd be happy to just be able to afford eating anywhere at least once a month -_-
I don't eat at diner/breakfast places much but all I know is IHOP is way better than Denny's! First time I had IHOP a few years ago and their breakfasts are much better.
 
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