I went to ARK's website and didn't really understand what was going at all. Can anyone explain?
Also to reiterate my Q from a few pages back: I'll be investing at least a few hundred bucks into cryptos in December when I get a couple of lump sums - any tips?
I've got my CoinBase account ready and I think I'll split across the three available there pretty much evenly. Tempted to put a slightly higher amount in BTC or ETH.
The only real tips is to perhaps get that money in as fast as you can and sit a while. Wait for a big dip. We are in a decent sized one now, but there could be a bigger one looming. A lot of free money is made by buying at the bottom of dips when everything is red and people are panicking, because the recovery is just "free" money.
As for ARK's website, its probably hard to parse the projects value if you are new to Crypto. If you don't know the basics try some videos on YT about Crypto.
https://www.youtube.com/watch?v=51aJ9PAohZU
https://www.youtube.com/watch?v=JIqfPOdh63U
https://www.youtube.com/watch?v=PI2eYIcvV5s
Honestly though, the well is so deep, that if you happen to be new, its going to take a few weeks to understand why stuff like Decentralized exchanges are so immensely desired. I would also start looking at coins on exchanges other than Coinbase. Coinbase only carries 3 coins. Take a look at
https://www.bittrex.com/Home/Markets and scroll through the pages under Bitcoin markets to see the hundreds of ticker symbols/Coins. You can pick a ticker symbol like "OMG" out of that list and get more info and pricing history by going to:
https://coinmarketcap.com/ and putting the Ticker symbol OMG in the search box. It will give you a graph of the pricing history, a link to the company's website so you can see what they are about, and sometimes a link to the announcement thread where the company announced the project on a discussion board and detailed what they want to do and how they will achieve it.
From there just look around and find projects you believe in. You might find that you prefer to put investments in some other companies if you are sure of their potential.
(I wrote this considering you were VERY new to crypto. I apologize if this is all old news to you.)