I hate typing out "www.wwe.com" ... it's like saying "http-colon-slash-slash-slashdot-dot-org".
Anyway, while I do think it's an interesting strategy ... to anyone who has no clue, they'll still most likely have no clue afterwards. But I guess as someone else said, prior knowledge is necessary. It'd almost be nice if Nintendo coupled this with some other, more obvious, ad campaign.
Still, it does get the word out.
(I'm currently practicing to be a politician ...)