ESPNs telecast will feature a 40-minute pre-game segment highlighting the history of the event and outlining the rules of the competition, leading in to the 12-minute, all-you-can-eat contest. The event will showcase 20 eating competitors (13 from the United States, two from Japan, and one each from England, New Zealand, Germany, and Canada), including Japans Takeru Kobayashi, who holds the current world hot dog-eating record, consuming 50 ½ hot dogs and buns in 12 minutes in 2001.