Man, I've been going since E3 2000, and I love it. I go as media every year, get into the Microsoft and Nintendo pre-shows, and I love it.
You guys just don't know how to have fun I guess, this is how we at N-Sider do it, or will be doing it this year (we've evolved a pattern over the last four years):
Arrive may 16th, the morning of the microsoft conference, we just chill and do our thang until that night and head on over to see what they got.. Also we await for other staffers to arrive.
May 17th, we hit up the Nintendo conference and then after that, chill in hollywood and have some fun -- this year we did a focus-group for digital vs standard film projection at the chinese theater, we got free dvds and popcorn etc, it was fun times.
Then later that day we hit up the LACC and get our badge holders.
That night we either go back to hollywood, or chill in the hotel and wait for other late-arriving staffers.
18th we go to Day one, do our thing at the show, and afterwards talk about teh events, do our work, etc.
19th Is day two. Also star wars ep 3, which we will attend SOMEWHERE in LA.
20th is day three, we will do our thing, then probably take a trip to hollywood that evening for dinner and some recreation.
21st is our 'relax day', where we will typically go to universal hollywood, go around the city, last year we went to china town, had some fun there.
22nd we all leave.
It's all about having fun, and spending the extra time exploring LA. I'd have to say over the last four years, I've had a great time at both the show, and exploring the city.. Obviously every year we try something different, but it's beginning to feel like every year I'm returning to a place i recognize, and it becomes less and less frightening and evil every year.
E3 is a great time, aside from the little brats, if you know how to play your cards right, you'll be fine.... As for not being able to touch anything 'as media', then you obviously dont know what that badge gives you in terms of priveladges.
You can KICK PEOPLE OFF OF MACHINES if they arent media, and i know it makes you look like an ass, but there's a reason those sony or nintendo or whoever reps are standing there, you can ask them, and they'll remove the non-media from the kiosk.
Same with the 'closed door' or 'lineup' booths, you can go to the media relations desk, give them your card, and they will escort you inside without any wait... I spent a good three hours straight in the DS booth this year. No lineups, no shuffling out. nothing.
So yeah, e3 is a great time, I love going, and I can't wait for 05.
-d