Not Quite So 'Incredibles' - Pixar Stock Falls
In other words, not enough people are buying The Incredibles on DVD. While similar revenues to Monsters Inc. is in no way a bad thing (It, I think, actually held the single-day record for a while after its release), there is a much larger market for DVDs now so the sales were likely expected to be higher.
This is much more of a warning than an alarm, while Dreamworks (See This Thread for Details of the Shareholder Lawsuit) kind of surprised people with their own problems.
I think this is yet another reason that Disney/Pixar's decision to delay Cars to Summer 2006 is a very good one. No matter the concerns one has over its quality, a Summer Theatrical Release followed by a Christmas DVD Release is the best way to make money in traditional animated films, especially for Pixar. While Shrek 2 kind of feel flat in the DVD section of this, Pixar has a better track record with this stuff.
While Pixar won't have a film this fall, they've got both Toy Story Films coming out of the vault: Toy Story in September and Toy Story 2 on Boxing Day. I think they'll be rolling in the cash before long. Plus, if they combine that with a deal with Disney, the current low stock price might be quite the investment.
On Thursday (June 30) afternoon, Pixar Animation issued a second quarter profit warning to investors, stemming from a less-glowing-than-expected review of domestic and international sales for the DVD of "The Incredibles."
Pixar upped its estimates for refund reserves to pay retailers for unsold DVDs, a move that the company estimates will lower second quarter earnings by roughly 10 cents per share, or $6 million overall. Saturday marks the end of Pixar's second quarter.
"'The Incredibles' is the best-selling home video title of 2005 to date, and we continue to expect it to generate home video revenues similar to 'Monsters, Inc.,'" insists Pixar CEO Steve Jobs in a statement. "But based on the most recent sell-through information, we have opted to be more cautious with respect to our second quarter home video reserves."
In other words, not enough people are buying The Incredibles on DVD. While similar revenues to Monsters Inc. is in no way a bad thing (It, I think, actually held the single-day record for a while after its release), there is a much larger market for DVDs now so the sales were likely expected to be higher.
This is much more of a warning than an alarm, while Dreamworks (See This Thread for Details of the Shareholder Lawsuit) kind of surprised people with their own problems.
I think this is yet another reason that Disney/Pixar's decision to delay Cars to Summer 2006 is a very good one. No matter the concerns one has over its quality, a Summer Theatrical Release followed by a Christmas DVD Release is the best way to make money in traditional animated films, especially for Pixar. While Shrek 2 kind of feel flat in the DVD section of this, Pixar has a better track record with this stuff.
While Pixar won't have a film this fall, they've got both Toy Story Films coming out of the vault: Toy Story in September and Toy Story 2 on Boxing Day. I think they'll be rolling in the cash before long. Plus, if they combine that with a deal with Disney, the current low stock price might be quite the investment.