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[cormack12]

Facebook buys GIF-maker Giphy to add to Instagram team

Giphy will join Instagram's team and its library will be integrated into Facebook's platforms

www.bbc.co.uk

Facebook has purchased the GIF-maker Giphy and plans to make it part of the Instagram team.

A report from Axios values the deal at $400m (£330m), but Facebook would not confirm the final price.

In a blog post, Instagram's VP of Products Vishal Shah said third party firms would still have access to Giphy's library of GIFs and stickers.

But many of those sites including Twitter and Pintrest are direct competitors to Facebook.

 

[haxan7]

EviLore beat you to the punch

Facebook acquiring Giphy for $400 million, integrating it with Instagram

https://www.axios.com/scoop-facebook-to-buy-giphy-for-400-million-4a75a359-833b-484d-b15b-87e94d3de017.html " Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million. Background: A...

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