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Hunky Nostradamus



When Don Draper pitched an ad campaign on Mad Men, the clients usually ate it up then bought it. But that wasnt always the case. Witness the Season 6 episode of the AMC drama in which the Madison Avenue exec (Jon Hamm) tries to sway the ketchup brass on a campaign centered on the tagline Pass the Heinz. They pass.
Fast forward a half-century in TV time or four Earth years and life is imitating art. Co-credited to Mad Mens Sterling Cooper Draper Pryce, Drapers original campaign will run in print ads and outdoor billboards around New York City through traditional.

Heinz says it selected the Pass the Heinz campaign after an agency review because it is clever, modern and doesnt require paragraphs of copy to convey what Heinz brings to the table.
Whether its fries without Heinz ketchup or hot dogs without Heinz mustard, this campaign perfectly captures the desire for great-tasting Heinz products with Americas favorite foods, the (real) company said.
Even though Don Draper created the Pass the Heinz campaign almost 50 years ago, the communications still really work in todays world, she said. Mr. Draper really understood the one thing every Heinz fan knows, which is to never settle for the foods you love without the great taste of Heinz. What we loved about the campaign is that it doesnt require paragraphs of copy to explain it. It features mouthwatering food images, and all thats missing is the Heinz.
Anselmo Ramos, chief creative officer of David, joked that he met with Draper recently (its good to hear Don is still with usat what would be 91 years old). We had a couple of Old Fashioneds, Ramos said, and he gave me the mechanicals from the original campaign.
Watch Don's pitch in a clip from the show
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