Just because its been working so far doesn't mean it will continue forever though
Streaming will probably come with a big change to how much people pay for the PL, it doesn't seem like a sustainable price for a generation who are used to paying £7 a month for Netflix instead of £50 a month for Sky Sports
Live sport costs money and generates money, and that isn't going to change just because people that want to watch Netflix and Amazon (and the types of shows that they produce) like paying £7 a month instead of £50. For it to make an impact, there needs to be less people bidding for the packages not more as the PL will sell to the highest bidder (sort of. Rumour in the industry is that BT outbid Sky for all packages this time around).
If Netflix or Amazon decided to weigh in and try to buy a package it would only drive the prices for each match package up and the competition will drive prices down for us.
If people really do get driven away from Sky or BT because of cost and those companies no longer have the money to bid £11m per game then someone else will step in to try and do it. That could even be Amazon or Netflix. Amazon certainly has the money.
BT though wanted to come in and disrupt the industry and they knew that buying the sport will help them get subscribers for phone lines and broadband which is where they can basically fleece people because operating costs are comparatively low.
Sky can make less profit from both, since it all has to go through BT networks anyway.
I'd love the PL to be back on the BBC or on Netflix or something, though at the moment my internet is shit so fuck that.
Instead, I for the first time just subscribed to sky Sport and BT sport, 8 years after leaving my parents home. Why? Because BT were offering half price and Sky gave me 60% off. So I get every broadcast PL game, FA Cup, league cup, CL and my F1 for £30.49 a month, much better than the sticker price of about £62 a month to get the pair on Sky (not including the base package).
It'll go up again. Sky need the PL after losing the CL again
Sky actually aren't too fussed about the CL, as the deal is for UK market only and people in the UK only really watch the English teams. Despite that, they have to cover every game which is a lot of work and money. While they'd have it if it was going, they are fine letting BT faff around with it.