Thick Thighs Save Lives
NeoGAF's Physical Games Advocate Extraordinaire

Talking to Famitsu following the opening of LightSpeed Japan's new offices in Osaka, Itsuno confirmed that the new project he's directing was pitched by him personally and accepted without any major revisions by the company. However, when asked whether this means he's making the game he's always wanted to make, Itsuno says that's not really the case either.
"Strictly speaking, no. I think the kind of games I'd most like to make probably wouldn't sell. They'd be too out there to be judged as commercially viable. I am well aware of this myself, so instead, I extract specific elements from those game ideas and combine them with elements I know from experience will work. That's how I'm building our new title."
Moreover, Itsuno adds that "Whenever I'm asked to propose new projects, I usually submit five or six ideas and mix in about two that I really want to do, but they never get chosen." Based on his experience so far, he considers it unlikely that he'll attempt to develop these niche ideas into products later in his career.
More at the link:

Former Devil May Cry director Hideaki Itsuno isn’t making his dream games because “they wouldn’t sell” - AUTOMATON WEST
Dragon's Dogma and Devil May Cry series director Hideaki Itsuno on why he doesn't pursue the games he's always wanted to make.
