Game Pass Price Hikes May only Apply to New Subscriptions in some areas

my face when I saw the change on 1 oct
Oh My God Omg GIF by MOODMAN
My reaction would have been
jump-out-window.gif


Fuuuuuuuuck that.
 
The least proactive and most reactive company ever. Hilarious.

The goal of this was the fact that gave up on getting new Xbox players, so they are in "bleed the loyalists as much as possible" mode. Of course, the mass canceling going on, made them react (as always).

So they are doing this to salvage what they can for the suckers remaining.

At least I never have to listen to the BS argument, "oh I only subscribe for a month to play, then immediately cancel until the next game" argument. Microsoft demands the last sheep set their subscription to "recurring" or else there will be hell to pay.
 
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The least proactive and most reactive company ever. Hilarious.

The goal of this was the fact that gave up on getting new Xbox players, so they are in "bleed the loyalists as much as possible" mode. Of course, the mass canceling going on, made them react (as always).

So they are doing this to salvage what they can for the suckers remaining.

At least I never have to listen to the BS argument, "oh I only subscribe for a month to play, then immediately cancel until the next game" argument. Microsoft demands the last sheep set their subscription to "recurring" or else there will be hell to pay.

Forcing subscribers to be "recurring" isn't a good answer either lol. Who does MS think they are fooling? No sub service over the price of $20 should make "recurring" payments a mandatory thing.
 
:messenger_tears_of_joy:

Sounds like someone is panicking about the need to call the next COD record breaking and is desperate to preserve engagement metrics a little longer.
 
Forcing subscribers to be "recurring" isn't a good answer either lol. Who does MS think they are fooling? No sub service over the price of $20 should make "recurring" payments a mandatory thing.

I would tell people at this point, just comb through the GPU catalogue, wishlist any games you want to play, and wait for a sale. Exercise a *wee* bit of patience.... I can safely bet you're gonna end up spending much less than $360 a year, and the games are in your account instead of dependent on your perpetual subscription ( and if you have access to other consoles and/or PC, even better to do it there. I'd be very weary of locking up too much money in the Xbox ecosystem right now).
 
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My GP ultimate is in Turkey & earlier this week charging price was 799TL from 309TL & my acc is on auto charging.
It charged me 309TL same as last month & plan for next month is 309TL.
 
I already got an email from Microsoft. PC gamepass goin up for me.
Starting November 4,2025 I will be charged $16.49 plus applicable taxes for PC Gamepass.
It went from
11.99 to 16.49
and extra $4.50 more each month. :(
I saw the price increase when I cancelled. It said renewing for 29.99 next year immediately after the announcement.
 


Even if it's legit....honestly the damage is done at this point. This company has burned so much goodwill in the span of a few months, let alone the course of this generation. There is no reason for any sane customer to place faith in their business decisions when it comes to console gaming.

Not to mention, given how quiet this walk-back (I'm seeing some people say it's more in compliance with some EU laws, not necessarily a walk-back) is, the dominating message is still going to be the perception of a flat price increase across the board for most or all Game Pass customers. Any changes from the announcement regarding it, won't affect the price increases on the console hardware itself, or Costco getting rid of carrying Xbox hardware, or Sam's Club putting Xbox stuff on clearance, or some Walmart stores now using the Xbox space for Nintendo & PlayStation software instead.

The prevailing narrative now at the mainstream level (not just on enthusiasts forums like this) is that Xbox is a dying brand on the verge of death, in terms of gaming hardware and being a platform holder. A quiet renege on the Game Pass price increases for some customers doesn't change that perception. It never could.
 
Warren got a response from MS:

Microsoft has confirmed to The Verge that the email is genuine, and it's not impacting subscribers in the US or UK. "Our recent Game Pass update remains unchanged. Current subscribers in certain countries will continue renewing at their existing price for now, in line with local requirements. We'll provide advance notice before price adjustments take effect in these countries," says Kari Perez, head of Xbox communications, in a statement to The Verge.

 
A little back tracking maybe?

jon glaser jg201 GIF by truTV
Mmmmh not sure and they are going about it in a kind of "we would have gotten away with it if it were not for…" odd sounding way…

In other news, their copilot powered marketing geniuses instead of telling me that GPU increased to 26 € per month (setting aside the fact that before subbing to it for years I did change the country to the UK, conversion fun till mid 2026 where my account page stated the next charge would be) they sent me a message telling me that they would charge me over 320 € next month (again, setting aside that I do not pay for a non existent 12 months subscription).

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Translation:
Thank you for subscribing to Xbox Game Pass Ultimate. We are planning to update our prices to adapt to changing market conditions. This price change allows us to continue to offer you even more value and great titles to live the best gaming experience. Starting from November 4, 2025, you will be charged €323.99 plus any applicable taxes on each recurrence period, unless cancelled up to two days before the next scheduled payment date. You can manage your subscription, payment methods or cancel the subscription in your Microsoft account here.

Here is your current plan:

Xbox Game Pass Ultimate

The price of your subscription will change from €215.99 to €323.99.

[…]

I wonder how many received this kind of BS scary message and were reminded to cancel the sub or to stop the recurring billing option…

At this point I am not even sure they are not paying astroturfers to do damage control on this or that there are countries like Malta or San Marino or whatever where they did not increase the price and are trying to help turn the PR tide in a very very odd way.
 
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I'm in France and looks like my GPU subscription is still at 14.99 € for now (but that's not even the right current GPU price, I think it should be 17.99).

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But yesterday night I received an email saying my GPU sub would go from 215.99 € (17.99 * 12) annually to 323.99 € (26.99 * 12).
I'm not annually subscribed, only monthly, but I did not directly pay since years thanks to Rewards and redeemed codes, that may explain the old 14.99 price.

Same for me, mine runs out in a week but when logging in it still shows a monthly charge of EUR 14.99.

Did also receive an email, but the yearly price indicated was in USD. Seems all quite confusing and a hot mess, so business as usual at Team Green.
 
It should have always been more expensive than it was. At the very least they should have given up on their pipe dreams of massive scale faster and upped the price majorly many years ago.

It was always priced in a way where they hoped to make it bigger than any typical console user base and it just never was gonna happen.
 
It should have always been more expensive than it was. At the very least they should have given up on their pipe dreams of massive scale faster and upped the price majorly many years ago.

It was always priced in a way where they hoped to make it bigger than any typical console user base and it just never was gonna happen.
They tried to follow the Netflix/Disney+ etc., approach. Loss-lead low to grow a massive base, then raise prices over time for those stuck in the "loyal" cycle. Disney even nope'd out early on a lot of "Day 1" films.

They gambled on gamers being like movie/show watchers, and they're not the same when it comes to the consumption of media. But with that, there is also a price. There has been a resurgence of CDs and DVD/BRs now that streaming services are getting out of the price threshold and people cutting the subscription chords.
 
Basically this doesn't do much outside of certain countries get a reprieve for a month due to laws?

They can't really stop the bleeding at this juncture, in my opinion. They had a chance to do so, mayhaps when the cancelations were so severe they crashed the website, but instead they mostly doubled down.

The bed is made, spikes and all. Time to lie in it, as they say.
 
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