GamingBolt: Can The Next XBOX Redeem Microsoft?

IbizaPocholo

NeoGAFs Kent Brockman


When you stop and think about it, the Xbox brand has endured some pretty significant downturns throughout the years. The Xbox 360's Red Ring of Death, the Xbox One's awful pre-launch marketing, and the lack of games in the formative years of the Xbox Series X/S - it's almost incredible that Microsoft's console has survived for this long.

It hasn't been without some consequences, as hardware revenue continues to fall and the brand as a whole has entered a transformative phase, delivering its titles to other platforms. The announcement of the ROG Xbox Ally also indicated a desire to go beyond the traditional console medium.

However, with the announcement of a new multi-year deal between Xbox and AMD for the next-gen consoles, you have to wonder if Microsoft is suited to going down this route once more. Then again, it could have other ideas up its sleeve that we haven't considered, revolving around Windows as a universal gaming platform.
 
You have to look at the reason why Microsoft are doing this.

They (Phil Spencer) have admitted they lost the console war and lost during the worst possible generation to do so.

In a way this appears to be them quiet quitting the subsidised console market and transitioning to PC.

I commend them for supporting existing digital libraries through BC, unfortunately physical looks unlikely.

So back to the redemption, the answer is no. Redemption would be a return to the 360 days, instead they're straying further than ever. This multi marketplace OEM approach will inevitably be expensive, OEMs will need to make a profit from hardware sales as they'll get nothing through software.

As a result, I think this will be a niche product, they'll be happy if they sell 10 million.
 
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So many AMD based XBOXs coming who hoo i guess. 1 will launch before GTA6 and run it a tiny bit better than PS5pro who hoo i guess. Then after PS6 the new AMD PC/Xbox will be a bit more powerfull? Who Hoo all Xbox first party is on PS but PS first Party isnt on "Xbox"! That hurts and "xbox" will still crushed in the "console" market.

Having said all that I will buy the top end "Xbox" to play it and steam games on my living room 65" OLED. (beside PS6)
 
They need to focus on software.
Crash Bandicoot 4 was up on PC Gamepass tonight and I clicked on install, but I had to first install the Battle.net app. Agree to a bunch of stuff, then I could start downloading. Battle.net should have been renamed the Xbox app on the day Microsoft bought Blizzard.
It's weird, in the Battle.net store, Avowed and a page for Outerworlds 2 soon for over 90 bucks. Ninety Bucks!

Consolidate as much gaming as possible into one app.
 
Nope, Microsoft doesn't know how to play this game so I guess have fun being a 3rd party publisher (which is fine by the way)
 
I dont think there's a chance now. Xbox as a brand is pretty much done.

I think they can release some good products such as decent controllers and hopefully the great games come thick and fast for everyone now they are third party.

I think Xbox will be brought into the main business more and just become a subscription and services arm of MS. Hopefully they do some good work and turn windows into an awesome OS for us gamers.
 
They're just making it up as they go along at this point, hoping they'll find a killer USP to stay in the game.
 
They resorted to being a sub/rental and publishing company. They themselves keep telling us that everything is an Xbox, almost every game is available on all platform from launch, so why would there be any incentive to buy a true Xbox console anymore? And if this new strategy works for them, all good and so be it, but then it seems like a waste of resources to build a console. It's basically Sega all over again.
 
They are pretty much a publisher at this point with the focus on software and PC. Their hardware business should be considered as niche and nothing of the old.
 
Nothing can be excluded, but with how things are going it would be very difficult.
They had their chances with the actibliz acquisition if they went for exclusivity, instead they folded and so there is no real reason to buy a expensive Xbox console... Even gamepass you can just subscribe on pc
 
How exactly are they going to redeem themselves? They've destroyed any chance at redemption by going third party. They could've redeemed themselves yearsssss ago by firing phil spencer before he had gamepass sink the brand. Now there's no chance and they know it which is why they're plastering the xbox logo on every piece of hardware imaginable hoping that someone buys their stuff.
 
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How exactly are they going to redeem themselves? They've destroyed any chance at redemption by going third party. They could've redeemed themselves yearsssss ago by firing phil spencer before he had gamepass sink the brand.
They just need to release some GOTY contenders regularly, which lets face it isn't happening anytime soon. Next year right?
 
They just need to release some GOTY contenders regularly, which lets face it isn't happening anytime soon. Next year right?

Really feel like they could've competed head to head with playstation if they kept exclusivity to just xbox/pc and pivoted off gamepass. Oblivion remake, doom the dark ages, outer worlds 2, etc etc is alot of content they could've had exclusive in just one year. Would've put pressure on playstation considering they're struggling 1st party wise. But alas they didn't choose to do so.
 
Really feel like they could've competed head to head with playstation if they kept exclusivity to just xbox/pc and pivoted off gamepass. Oblivion remake, doom the dark ages, outer worlds 2, etc etc is alot of content they could've had exclusive in just one year. Would've put pressure on playstation considering they're struggling 1st party wise. But alas they didn't choose to do so.
The first couple of years of the Series consoles with literally zero first party games, then forcing total crap like Redfall and Forza out of the door unfinished really hurt the brand imo.
 
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They absolutely do. All their key franchises are in the shitter or in dev hell.
I think they nailed Gears 5 and FH5.

Halo Infinite I think I had fun. Though it still feels bad cause it had potential. They messed up live service part and progression.

Forza Motorsport I haven't played, but seems to be the only one that they truly messed up. Hopefully they fix that with next instalment.

As for Fable, they no longer have the old studio, I don't have much expectations from new one.

Overall, I think redemption is strong word. Unless you believe internet and think all of these need saving. In that case you will never be satisfied cause online discourse is always like that around these.
 
I think they nailed Gears 5 and FH5.

Halo Infinite I think I had fun. Though it still feels bad cause it had potential. They messed up live service part and progression.

Forza Motorsport I haven't played, but seems to be the only one that they truly messed up. Hopefully they fix that with next instalment.

As for Fable, they no longer have the old studio, I don't have much expectations from new one.

Overall, I think redemption is strong word. Unless you believe internet and think all of these need saving. In that case you will never be satisfied cause online discourse is always like that around these.
FH5 is the worst in a series that I feel is played out now. Still pretty good though and has a certain polish that a lot of FP seems to be missing. i'd like to see them do a PGR reboot if im honest i think that would go down a treat and play to their strengths.

Hated ( ok maybe not hate) Gears 5 but Hivebusters was pretty good. Hopefully they can return to form with E-Day.
How are you enjoying Halo 5 Guardians on your Playstation ? We have the best games over here exclusive on the Microsoft Xbox family of consoles 💪🟢
Halo 5's MP was great i'll give them that.
 
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Very doubtful that I will follow them if their consoles evolve into PCs. Not the kind of experience I am looking for.
 
FH5 is the worst in a series that I feel is played out now. Still pretty good though and has a certain polish that a lot of FP seems to be missing. i'd like to see them do a PGR reboot if im honest i think that would go down a treat and play to their strengths.

Hated Gears 5 but Hivebusters was pretty good. Hopefully they can return to form with E-Day.
FH5 if it feels played out then time to move on I guess. I dont think they are going to change that, or they should.

Gears 5 online is some of the most fun I had while playing online. Had some legendary matches will never forget. Hivebusters was good. But a small part of the package.

They just need to release some GOTY contenders regularly, which lets face it isn't happening anytime soon. Next year right?
Plenty of GOTY contenders, Doom TDA, Indiana Jones, Avowed. All good titles.
 
FH5 if it feels played out then time to move on I guess. I dont think they are going to change that, or they should.

Gears 5 online is some of the most fun I had while playing online. Had some legendary matches will never forget. Hivebusters was good. But a small part of the package.


Plenty of GOTY contenders, Doom TDA, Indiana Jones, Avowed. All good titles.
Doom and Indy are good solid 8/10's but not GOTY material for me personally. Didn't play Avowed but can't see that title being on many peoples list come December.

They are missing killer apps, like we used to say back in the day.
 
If the dissolution of the Xbox brand continues, it will only be a more recognizable advertising banner for selling GamePass.

Their success or lack thereof will then depend on how much customers want to use their subscription service on a device that will not be just an ordinary pc.
 
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Doom and Indy are good solid 8/10's but not GOTY material for me personally. Didn't play Avowed but can't see that title being on many peoples list come December.

They are missing killer apps, like we used to say back in the day.
Killer apps concept is overrated.

Show me one killer app on any system that I will enjoy more than Atomfall that I am playing right now. Its 70s in metacritic I think, my personal GOTY contender.

Have put 25 hrs in 2 weeks. Playing BOTW on the side, not finding it to be as interesting.
 
maybe yes, but mostly no
if they could, i'd love to see what is their effort to maintain it. because what I saw this decade, xbox seems like kill themselves slowly : /

but i'm still liking their easy to use game controller btw
 
Killer apps concept is overrated.

Show me one killer app on any system that I will enjoy more than Atomfall that I am playing right now. Its 70s in metacritic I think, my personal GOTY contender.

Have put 25 hrs in 2 weeks. Playing BOTW on the side, not finding it to be as interesting.
How do I know what you personally would enjoy? I like lots of games that review in the 70's. State of Decay 2 for example is one of my favourite games last gen. These types of games aren't going to sell anyone the next xbox.

I'm talking about the wider public. Where are the must have 90+ games from Xbox?

If DK reviews in the 90+ range next month it will keep the Switch 2 momentum going for example.
 
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Killer apps concept is overrated.

Show me one killer app on any system that I will enjoy more than Atomfall that I am playing right now. Its 70s in metacritic I think, my personal GOTY contender.

Have put 25 hrs in 2 weeks. Playing BOTW on the side, not finding it to be as interesting.

Games like Atomfall don't sell consoles.

Games like Halo 3 and Gears 1 did.
 
No, it's the death rattle of a dying brand.

a PC Xbox is not going to help, regardless of how they make it appear or how invisible the PC part is, but traditional console gamers won't put up with the cheating in games, there's no escaping that, even turning off crossplay on console these days can't save you entirely, FC25 is infested with PC Cheaters spoofing it to show they're on an Xbox or PS5 and getting matched in FUT Champions with PC players running all sorts of cheats.
 
How do I know what you personally would enjoy? I like lots of games that review in the 70's. State of Decay 2 for example is one of my favourite games last gen. These types of games aren't going to sell anyone the next xbox.

I'm talking about the wider public. Where are the must have 90+ games from Xbox?

If DK reviews in the 90+ range next month it will keep the Switch 2 momentum going for example.
Agree.

Which is why I acknowledge they will always have lower sales.

Couldn't care less about GOTY awards or metascore when my personal GOTY wouldn't receive any nominations and decent scores 🤣
 
Agree.

Which is why I acknowledge they will always have lower sales.

Couldn't care less about GOTY awards or metascore when my personal GOTY wouldn't receive any nominations and decent scores 🤣
Agree with the above, but GOTY awards and 90+ metacritic games sell consoles and make bank. That's a fact.
 
Agree with the above, but GOTY awards and 90+ metacritic games sell consoles and make bank. That's a fact.
What makes a game have those qualities to be eligible for that?

Think about it.

I dont want games to be made with qualities that make them eligible for high scores or chance at goty.
 
Microsoft aren't interested in "redeeming Xbox" in the way this kind of mindset would think. Microsoft want to turn "Xbox" into a generic label that just means "Microsoft gaming" so they make as much money as possible from as many sources as possible. This goal is largely irreconcilable with a redemption of the Xbox brand as a platform. Xbox, as it once was, is dead.

Phil once said if Xbox lost its way with Halo, it would mean they've lost their way period. Well, they will release a multiplatform remake of CE next year - I think that says it all.
 
Agree.

Which is why I acknowledge they will always have lower sales.

Couldn't care less about GOTY awards or metascore when my personal GOTY wouldn't receive any nominations and decent scores 🤣

Quite right, like what you like.

But this is a business thread, and the lack of Metacritic 90+ games has really hurt Xbox as a brand.
 
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Microsoft has been dead in the water for 2 generations but surely the next console is magically going to turn things around.
 
Come on now just read back what you just typed.
Any game that wants to have those qualities, they are made intentionally in a specific way.

Imagine if Atomfall devs decided we want high metascore title that gets a few nominations at TGA. It would be a completely different and safe title.

Instead, they made something obscure thats guaranteed to have lower scores (remember Prey 2017?) and will likely be panned by a lot of players as well.
 
Halo 5's MP was great i'll give them that.

It was but got lost in the original controversy on the games release with that weird as fuck story. They realy need to piece the next Halo together or els I think that may be it for Halo.
 
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