videogamer
Banned
Google's effort, until now secret, is arguably the most ambitious of the three [Google, Microsoft and Yahoo]. According to sources familiar with the plan, the search giant is courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet: sort through and reveal needles of video clips from within the haystack archives of major network TV shows.
The effort comes on top of Google's plans to create a multimedia search engine for Internet-only video that it will likely introduce next year, according to sources familiar with the company's plans. In recent weeks, Mountain View, Calif.-based Google has demonstrated new technology to a handful of major TV broadcasters in an attempt to forge alliances and develop business models for a TV-searchable database on the Web, those sources say.
Google's project for TV search is ultra-secretive; only a handful of broadcast executives have seen it demonstrated so far. To build the service, the company is recording live TV shows and indexing the related closed-caption text of the programming. It uses the text to identify themes, concepts and relevant keywords for video so they can be triggers for searching.
The software allows people to type in keywords, such as "Jon Stewart," to retrieve video clips of the comedian's TV appearances, marked with a thumbnail picture with some captioning text, for example. Refining the search results for the show "Crossfire" would display a page that looks similar to a film reel, with various still images paired with excerpts of closed captioned text of the now-infamous fight between Stewart and CNN's "Crossfire" hosts. The searcher could click on and watch a specific segment of the show.
Still, navigating the complexities of broadcast will likely be a significant challenge for Google and others in search. Business models for broadcasters online vary widely, and securing broadcasting rights over broadband could be sticky.
For example, if Google and Yahoo want to host and play video from their Web sites they must clear those digital rights with broadcasters. And broadcasters themselves must secure Internet rights with actors, producers and musicians, as well as clear spectrum signal rights with affiliates.
http://asia.cnet.com/news/personaltech/0,39037091,39203111,00.htm