Hasbro to lose Jurassic Park/World license at end of 2017; stock falls 6%

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On losing the license:

The company, which makes a significant part of its revenue through licensed products, revealed that it would no longer handle “Jurassic Park” licensing after 2017 during its earnings conference call. Earlier, the company had posted quarterly profit and revenue that outpaced analyst estimates.

“We have had a many year relationship with Universal; we will no longer handle ‘Jurassic Park’ because they are unable to arrive at a mutually beneficial financial arrangement on that brand,” Brian Goldner, CEO of Hasbro, said during the call.

On the stock drop:

Shares of Hasbro fell more than 6 percent on Monday following concerns that the company had lost its "Jurassic Park" license, but CEO Brian Goldner told Jim Cramer that 2017 could be a better year.


This is fairly significant from a pop-culture, collector, and business perspective. Hasbro has had the Jurassic Park license since 1992 (via Kenner), and continued putting new products on the shelves since then. The Jurassic World toys weren't very good, but they made Hasbro a ton of money in 2015, exceeding expectations.

So, this puts the license in new hands at the start of 2018, which is coincidentally the time when Jurassic World 2 products should be hitting shelves. My bet is Mattel will snag the license, and see a boost in their stock when it's announced.

As a long time fan of Jurassic Park toys.. I'm bummed. It's bizarre seeing this legacy come to a close at such a prime time for it to thrive.
 
I loved the Jurassic Park and Lost World toy lines but the stuff for 3 and World looked terrible. Though, I'm of the opinion that kid's toys overall have taken a huge dip in quality in the last few years so maybe I'm just jaded.
 
As a collector this is dissappointing news, yes the JW toys for the most part were bad, but they have shown they can still make quality ones (2013). Really curious to see where this goes.
 
The JW toys were pretty horrible, but they've been doing pretty solid work with the Marvel Legends line. They just launched their best Marvel Legends wave to date. Hopefully the fact that it's completely sold out everywhere will help them realize they should dump more money into that line. The paint budget needs to go way up.
 
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