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have Sony dropped the ball ?

DSN2K

Member
leaving the 360 to run riot for nearly a year unrivaled in the US and Europe is a major mistake,

Somebody needs to be fired at Sony.
 
Yah because there's a whole lot Sony can do with a system that's going to sell out through the holidays on pre orders. What do you really want them to do?
 
Sony is the market leader, they shouldn't follow other firms. M$ broke the cycle for consoles, Sony didnt feel the need to follow suit.

And unless the 360 is a success in Japan, i doubt the head start will matter to sony in the end.
 
As much as I hate to say it... Sony has been playing all the right cards.. Letting MS make all the first moves... and then just one up them just a bit.. :lol

MS: "We want consoles every 4 - 5 years"

Consumers: "We can't spend 700 dollars every 4 years on games"

Sony: "Uhh.. we plan to have the PS3 out for 10 years!"
 
In most races if you beat the shit out of someone you give them a car length or two to better even the playing field, then if you beat them again, you just owned them even harder. :D
 
Sony has been pretty on par with their time tables with PS3 coming out 2006, they are the market leader, MS went for the first jump at the expense of Xbox 1. Sony's PS2 is still getting great support and so fourth.
 
Might want to wait for sonys reaction to the launch. I have a feeling the PS2 will still outsell the 360.
 
Blackace said:
As much as I hate to say it... Sony has been playing all the right cards.. Letting MS make all the first moves... and then just one up them just a bit.. :lol

Nothing Sony can do is going to win me over short of rolling out a online service that competes equally with XBL.
 
Sony hasn't done anything wrong. They're giving their console a 5-6 year life- just like Nintendo- the way it fucking should be.
 
Cerebral Palsy said:
Nothing Sony can do is going to win me over short of rolling out a online service that competes equally with XBL.

That's great and all, but Sony doesn't have to win over people, MS does. Sony has to try to retain itself in the marketplace as the previous gens.
 
Sonydropsball.jpg
 
Even though I'm spending like $400 on X360 games this week, I'm spending more than that on new PS2 games & PSP games in Dec...

Sony's in no hurry with the lineup they've got.
 
Cerebral Palsy said:
Nothing Sony can do is going to win me over short of rolling out a online service that competes equally with XBL.

Since you're in the extreme minority, they have nothing to worry about.
 
Poor Sony, when will you learn, this is just like the Dreamca.......................oh!............


All kidding aside, it's pretty early yet to tell how it will impact Sony, depends on how well (or not so well) the 360 does, and how well (or not so well) the PS3 does. All said and done I think the only thing that could screw this up for Sony is if their launch is less than stellar and the 360 has managed to gain significant steam. Sony has blind allegience in their corner though, and they'd really have to botch the launch pretty bad to be worried.
 
Market leaders need to adapt....look at the DS for Nintendo.

do Sony think Microsoft are going to role over and die like SEGA ?
 
DSN2K said:
Market leaders need to adapt....look at the DS for Nintendo.

do Sony think Microsoft are going to role over and die like SEGA ?

lol. sega didin't roll over and die. It was crushed by sony. MS is too rich as a corporation to get crushed by anyone (save general electric ;p) but if they pull another xbox with the x360, you can bet your panties that j allard and p moor will be fired and billy will pull tte plug on this little experiment.
 
Doube D said:
lol. sega didin't roll over and die. It was crushed by sony. MS is too rich as a corporation to get crushed by anyone (save general electric ;p) but if they pull another xbox with the x360, you can bet your panties that j allard and p moor will be fired and billy will pull tte plug on this little experiment.

No need to worry, Microsoft is pocketing money on every 360 sold right now. They are readying to do battle.
 
Doube D said:
but if they pull another xbox with the x360, you can bet your panties that j allard and p moor will be fired and billy will pull tte plug on this little experiment.

experiment..... right.
 
Agent Icebeezy said:
No need to worry, Microsoft is pocketing money on every 360 sold right now. They are readying to do battle.

how do you figure that? they are losing money on every single piece of hardware sold. what they make back is dependent on the tie-in ration of games and the launch date & initial price of the ps3.
 
crushed ? little over the top.

Sega were in a financial mess come the end of the Dreamcast's life, they couldnt afford to keep the console alive.
 
Doube D said:
how do you figure that? they are losing money on every single piece of hardware sold. what they make back is dependent on the tie-in ration of games and the launch date & initial price of the ps3.

I remember the price list for the X360 being posted somewhere. If there was any truth to it MS is just barely making a profit... As in not losing money.
 
Yeah, I don't think a weak 360 launch is going to doom Microsoft either, I just don't see them overtaking Sony in this generation as things are now, but the situation can change just as easily if Sony doesn't deliver. All in all, both companies still seem like they'll enjoy strong sales if neither does anything stupid.
 
Ryudo said:
experiment..... right.

I still don't think anybody understands their resolve. With Microsoft already making money on 360 hardware, the huge price cuts loom ahead.

Doube D said:
how do you figure that? they are losing money on every single piece of hardware sold. what they make back is dependent on the tie-in ration of games and the launch date & initial price of the ps3.

From Merrill Lynch

Estimated Bill of Material for Xbox 360
CPU IBM PPC $100
GPU ATI GPU $100
Optical Media DVD-ROM $25
Memory 512MB GDDR3 RAM $50
HDD Detachable 20GB HDD $25
USB 3 ports $5
Ethernet Ethernet $5
WiFi 802.11 a/b/g $5
Other components Analog IC, ASICs, I/O $25
TOTAL $340
 
DSN2K said:
crushed ? little over the top.

Sega were in a financial mess come the end of the Dreamcast's life, they couldnt afford to keep the console alive.

Even if they had the money the system wasn't going anywhere. By the time the PS2 was released it was all over for the DC.
 
DSN2K said:
crushed ? little over the top.

Sega were in a financial mess come the end of the Dreamcast's life, they couldnt afford to keep the console alive.


sure they could have, if they didn't have to compete with sony. Now everyone knows that MS is more than capable of keeping a dead horse going, but as has been stated by MS itself, that is not the policy they are seeking with the x360. So if it loses money in the end as did its predecessor, bye bye mr. allard. :)
 
Agent Icebeezy said:
I still don't think anybody understands their resolve. With Microsoft already making money on 360 hardware, the huge price cuts loom ahead.



From Merrill Lynch

Estimated Bill of Material for Xbox 360
CPU IBM PPC $100
GPU ATI GPU $100
Optical Media DVD-ROM $25
Memory 512MB GDDR3 RAM $50
HDD Detachable 20GB HDD $25
USB 3 ports $5
Ethernet Ethernet $5
WiFi 802.11 a/b/g $5
Other components Analog IC, ASICs, I/O $25
TOTAL $340

Umm, how bout shipping, stocking, advertising, packaging, included controller, retailer's cut.... 340 is THE BEST GUESTIMATE of base console alone.

Funny how sony could release the ps3 for 400 and still lose over 200 while MS makes money at the same price eh? lol
 
ms is making $50 for every system they sell? that's pretty nice. i was under the impression that pretty much every console was sold at a loss (ps2, xbox, gc, etc). didn't think it was any different for 360
 
Agent Icebeezy said:
I still don't think anybody understands their resolve. With Microsoft already making money on 360 hardware, the huge price cuts loom ahead.



From Merrill Lynch

Estimated Bill of Material for Xbox 360
CPU IBM PPC $100
GPU ATI GPU $100
Optical Media DVD-ROM $25
Memory 512MB GDDR3 RAM $50
HDD Detachable 20GB HDD $25
USB 3 ports $5
Ethernet Ethernet $5
WiFi 802.11 a/b/g $5
Other components Analog IC, ASICs, I/O $25
TOTAL $340

That's nice. Now factor in the actual cost of manufacturing, packaging, advertising, and shipping.

The loss margins are probably smaller than the original XBox, but they're not pocketing money on each system quite yet.
 
How about we wait a month or so and see how the other lauches pan out, as well as getting some US sales data to see if Sony should be concerned or not.
 
Farore said:
Hopefully with a price drop... :)

I'm hoping too. My 2001 PS2 is on its last legs. I was hoping it would hold up until PS3, but it's not looking good. In the past few weeks it froze during SCIII, DQVIII, GTA:SA, and GTAIII.

That said, I doubt a price drop happens until Spring. If Sony was going to do it I think they'd have done it before now.
 
ThirdEye said:
You hear it first, PSP will outsell 360 in this holiday season.

Now that's a tag if I ever saw one. You'll either be heralded for your powers of prognostication or laughed at for your shortsightedness.
 
Doube D said:
Umm, how bout shipping, stocking, advertising, packaging, included controller, retailer's cut....

The packaging/manuals of a console accounts for no more than $5 of the cost. Yes really... in large scale manufacturing color boxes with foam inserts can be produced for 60 cents each.

Advertising has nothing to do with manufacturing, also the retailer does not make any money from the sale of the console itself. Well maybe 1 dollar. For example I have seen a store's cost price of a console retailing for $199 is only $197. They make their money from the game and accessory sales. Amd even then it is tough with the cost price of a $50 game being $30-$35
 
Agent Icebeezy said:
From Merrill Lynch

Estimated Bill of Material for Xbox 360
CPU IBM PPC $100
GPU ATI GPU $100
Optical Media DVD-ROM $25
Memory 512MB GDDR3 RAM $50
HDD Detachable 20GB HDD $25
USB 3 ports $5
Ethernet Ethernet $5
WiFi 802.11 a/b/g $5
Other components Analog IC, ASICs, I/O $25
TOTAL $340

Merrill Lynch are wrong in many ways.

The first is ram.
$50 is the cost of a 512mb retail module!! (A retail module not only has passed throught about 4 hands with profit being added along the way but also is packaged onto a pcb with a second manufacturing process)
Microsoft and Sony are buying just the ram chips themself and integrating them directly onto the motherboard. I have seen the Samsung and Hynix bids for supplying ram for X360 and it was between $8-$11 for each 256mb. So no more than $20 there and that figure will drop.

The $25 for DVD-Rom is too high a figure for a direct from manufacturer price, probably closer to $15

They have forgotten to include the cost of the motherboard itself. Which will probably cost about $50 to begin with but can drop right down. But this included all those usb, ethernet ports e.t.c which really do not cost anything to add.
For example most motherboards these days come with Ac97 onboard audio. It cost a motherboard makers 40c to put onboard audio onto their products. And that includes the cost of the connectors.

Cost of making the console by Flextronics or other assembly supplier will be about $30 eaxh unit.

So what have we got?

$20 Case & Packaging
$50 Motherboard
$20 Ram
$15 DVD Rom
$25 HDD
$20 Controller/Wireless
$10 Power Supply
$30 Manufacturing.

The big unknowns are the CPU and GPU. They could very well be costing $200 each at the moment not $100. But these are the sorts of items that will eventually cost $20 each once manufacturing reaches end of life.
 
blackadde said:

If you want to include r&D and advertising into the manufacture of a console....well..... for example the original xbox still has not turned a profit after all the investment that went into it
 
I agree with everyone else. Sony has been playing a very smart game with the PS2. MS is the one breaking the trends here, and it may not end up working in their favor either.

XBOX really WAS starting to take off over the past year (with casual gamers) and I do not think they needed to kill it off just yet. Add in the fact that, at this point, a lot of the 360 software isn't going to look all that much different to the casual users and things don't seem as bright as they should. I'm sure 360 will perform very well at retail, but I don't really think this is going to swing anything in MS's favor...

I was kind of thinking that Sony was f*cking up with the PSP, though, but now I'm not so certain of that. I mean, while everyone was talking about it "crushing" Nintendo, the big-N is the market leader on the handheld front. That was crazy thinking. It's performing very well and seems to only be improving with time...
 
monchi-kun said:
why do people still keep thinking that Bill gates would ever pull the plug on the Xbox??

Because Microsoft didn't get to where they were by continually supporting products that don't bring back a return on their investment.
 
Xellos said:
That said, I doubt a price drop happens until Spring. If Sony was going to do it I think they'd have done it before now.

:(

I really want you to be wrong... but I've waited so long, I could wait a little more... but I don't want to... so... Sony, don't drop the ball, drop the price already...
 
good responces
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seems most believe sony are on the right track what is most likely right, but still its alarming to me at least Sony are almost completely un interested in Microsoft's movements.

but thats Sony aint it ? :)
 
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