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Home Depot builds wall at Latin music festival, it goes badly

Apath

Member
I feel like the people who believe this was deliberate don't have any idea what exactly goes into a marketing campaign for a large, publically traded company.

I'm not saying it's impossible, but it's incredibly more likely that it's pure incompetence.
 
You think that the sales reps for Home Depot were trying to subtly send a message about the Trump wall and seriously damage their brand just for the lulz?

No sociopath thinks about what anyone who isn't like them could possibly be feeling/thinking about at any time

Fixed that right up.

You all can have outrage over this, but most latinos voted for Trump. Most of them like Trump, dunno why people forgot

http://www.pewresearch.org/fact-tan...s-victory-divisions-by-race-gender-education/

What are you talking about?

FT_16.11.09_exitPolls_race_ethnicity.png
 

Apath

Member
If you think that this was on purpose you are stupid
Ways I can see this being deliberate:

1. A racist, malicious third party was used with one company representative signing off on it.
2. It was a small project managed by a miniscule team of 1-3 people with zero oversight.
3. Home Depot secretly hates latinos and wants to tank their appeal utilizing their anti-marketing team. For reasons.
 
I feel like the people who believe this was deliberate don't have any idea what exactly goes into a marketing campaign for a large, publically traded company.

I'm not saying it's impossible, but it's incredibly more likely that it's pure incompetence.

If you think that this was on purpose you are stupid

Like the Pepsi commercial debacle, it's not that it was intentionally inflammatory, but it's more that had there been a single person of the offended party in the room at the time, it never would have been green-lit. It's myopic, and a reflection of poor intellectual diversity in both the parent company and whomever they hired to run the campaign.
 
You all can have outrage over this, but most latinos voted for Trump. Most of them like Trump, dunno why people forgot

Regardless of that nonsense, that doesn't make doing this type of shit acceptable. I don't understand why you would think dumb people making dumb decisions means this kinda shit is justified at all.
 

shamanick

Member
Like the Pepsi commercial debacle, it's not that it was intentionally inflammatory, but it's more that had there been a single person of the offended party in the room at the time, it never would have been green-lit. It's myopic, and a reflection of poor intellectual diversity in both the parent company and whomever they hired to run the campaign.

Agreed, and well said
 

Chavelo

Member
Why do you guys think that Home Depot would just go ahead and try to piss off a sizeable demographic just because of the current political climate? Makes no sense to want to lose money just like that.

Heads are gonna roll internally. Stop trying to assume everyone is a bad person when it always takes just a few of them to make everyone look bad.
 
I think it's really stupid, but usually, when deciding between malice and incompetence, I lean towards incompetence first.

I think what's most likely is they wanted to show off whatever their new tile system is, and they wanted a big display to try to catch people's eyes... That they use the same display whether they're at the International Home Improvement Tradeshow or a Latin Music Festival, and they're too incompetant for someone to throw on the brakes and be like "y'know.... come to think of it... this might be taken the wrong way..."

Retail stores might do all sorts of things that alienate potential customers, but it's really rare that a retail store tries to intentionally alienate customers for seemingly no gain. As far as I know Latino Americans shop at home depot just about as much as any other ethnicity so it just seems unlikely that the corporate event planners at Home Depot would try to make a pro-wall political protest at a Latin music festival.

That said, I don't shop at home depot now, and still won't be.
 

Quixzlizx

Member
One of my friends in Atlanta tells me that he's seen displays like this one at other concerts and music festivals, and not just at ones sponsored by Home Depot.

So at least it's not like Home Depot invented a wall exhibit specifically for Latinos.

(They still should've rethought the idea for this festival, obviously)
 

MIMIC

Banned
Can't really speak on the intent, but this was an incredibly ill-conceived plan.

Has Home Depot issued an apology?
 

Viewt

Member
Why has "optics" become so prevalent lately?

Do you mean the term "optics" or the concept of how things will be perceived by various groups? If you mean the latter, that's been a part of marketing/PR for who knows how long, so it doesn't feel like a recent thing to me. If you mean people are using the word "optics" more recently, I'd guess it's because there's an increased focus on discussing identity politics, and optics are a big part of that.
 

sangreal

Member
They aren't publicly pro or anti trump. Their co founder is a Trumper and retired over a decade ago.

It's not just Bernard Marcus, it's other hugely influential owners like Ken Langone too. Corporations want to be treated as a an extension of the people behind them when they need the legal rights afforded to those people so they should take the heat when those people are shitty too
 

NoRéN

Member
Like the Pepsi commercial debacle, it's not that it was intentionally inflammatory, but it's more that had there been a single person of the offended party in the room at the time, it never would have been green-lit. It's myopic, and a reflection of poor intellectual diversity in both the parent company and whomever they hired to run the campaign.
Bingo.

That's how you do that.
 
You think that the sales reps for Home Depot were trying to subtly send a message about the Trump wall and seriously damage their brand just for the lulz?

Not everyone thinks about what everyone can be possibly feeling/thinking about every possible interpretation about everything all the time

This is the kind of thing those people are paid to think about
 

BajiBoxer

Banned
If you think that this was on purpose you are stupid
You acted like one needs to be psychic to see that a big wall display at a Latino festival from Home Depot of all places is a bad idea. It's not like it was a cornerstone of a presidential campaign and supported by the company's co-founder. You have no room to call anyone stupid.
 

PopeReal

Member
Why is this more likely?

I am done giving the benefit of the doubt on this stuff.

People are always willing to give the benefit of the doubt. For reasons.

But seriously a wall? No one down the line said this might be a bad idea? I find that very hard to believe.
 
It's tone-deaf, sure, but it's very unlikely that they did it as a "Fuck you" to Mexicans. I used to work at Home Depot. It was a shitty job and I don't miss it. But about half of the customers I helped were Mexican. You don't purposefully take a big shit on your bread and butter. Think harder.
 

PopeReal

Member
It's tone-deaf, sure, but it's very unlikely that they did it as "Fuck you" to Mexicans. I used to work at Home Depot. It was a shitty job and I don't miss it. But about half of the customers I helped were Mexican. You don't purposefully take a big shit on your bread and butter. Think harder.

I don't think everyone signed off on this. Someone did "think harder" but corporate wanted to go this direction.

So I'm not saying everyone at Home Depot are racist idiots. But obviously someone is. If this wasn't done with malice than it would have been pulled when someone pointed out the obvious.
 
I think it's really stupid, but usually, when deciding between malice and incompetence, I lean towards incompetence first.

Same for ppl who voted for Trump to begin with. I know a lot of ppl instantly jump to saying anyone who voted for Trump is racist or sexist or <insert something no one wants to be called here> but you can't expect everyone to be as knowledgeable about Trump's wrongdoings as we are on GAF which is still a very liberal bubble.

You'd be surprised how many people even shunned or ignored a lot of the bad shit Trump had done as typical smear campaign stuff (a lot of the stuff coming across as fake or exaggerated news) and focused just on the factoids like "he's a businessman" or the fact that he's not another career politician.

Hell, I've got a co-worker who just recently became an official citizen (of Canada, immigrated from Nigeria) who said he would've voted Trump because he was a business man and he couldn't be that crazy, and completely decided Hillary was bad due to the optics of her e-mails and her being a politician.
 
Same for ppl who voted for Trump to begin with. I know a lot of ppl instantly jump to saying anyone who voted for Trump is racist or sexist or <insert something no one wants to be called here> but you can't expect everyone to be as knowledgeable about Trump's wrongdoings as we are on GAF which is still a very liberal bubble.

You'd be surprised how many people even shunned or ignored a lot of the bad shit Trump had done as typical smear campaign stuff (a lot of the stuff coming across as fake or exaggerated news) and focused just on the factoids like "he's a businessman" or the fact that he's not another career politician.

Hell, I've got a co-worker who just recently became an official citizen (of Canada, immigrated from Nigeria) who said he would've voted Trump because he was a business man and he couldn't be that crazy, and completely decided Hillary was bad due to the optics of her e-mails and her being a politician.

Trump's wrongdoings have been national news since before Gaf existed
 
This does seem like a real miss/mistake. Unless the thing was made and built specifically for this festival and wasnt meant to appear anywhere else this seems like a dumb oversight in trying to promote a profit that's meant to decorate interior walls. I've been seeing a lot of commercials for that product from home Depot on TV as well.
 
I don't think everyone signed off on this. Someone did "think harder" but corporate wanted to go this direction.

So I'm not saying everyone at Home Depot are racist idiots. But obviously someone is. If this wasn't done with malice than it would have been pulled when someone pointed out the obvious.

I really doubt anyone thought it would stir up so much shit, even if someone did point it out. Corporations live in their own bubbles too. You know where else you might find a wall like this? Home Depot. This isn't some radical new way to market for them. It was just the wrong event in the wrong political climate.
 
I really doubt anyone thought it would stir up so much shit, even if someone did point it out. Corporations live in their own bubbles too. You know where else you might find a wall like this? Home Depot. This isn't some radical new way to market for them. It was just the wrong event in the wrong political climate.
Exactly this.
 
I don't think everyone signed off on this. Someone did "think harder" but corporate wanted to go this direction.

So I'm not saying everyone at Home Depot are racist idiots. But obviously someone is. If this wasn't done with malice than it would have been pulled when someone pointed out the obvious.

Again, if you look at my post earlier I have my doubts corporate was even involved.
 
Right, so the argument is that they aren't racist or sexist but just bafflingly fucking stupid. Sounds good
Nah man. All it takes is seeing it as a "tile display" and not making the connection. The argument is that they were incompetent / stupid from a marketing / optics perspective (as opposed to "bafflingly fucking stupid").
 

McLovin

Member
You know I'm kind of starting to enjoy this Trump era! It's like posting in a legendary thread, or maybe being an extra i a crazy scene from arrested development, but real life.
I think someone knew what they were doing and it's possible it went down the chain of command unnoticed.
 

Timedog

good credit (by proxy)
This is the type of stuff racists try to passive-aggressively get away with all the time, thinking they're super clever, laughing hard about on many occasions later on when the one minority coworker isn't around.
 
I see, great talk. I assume now Home Depot should take these kinds of displays out of their stores as well? How about the "walls" of Mountain Dew and Coke in grocery stores since now solid displays are walls to be torn down? Or maybe this wall should have been torn down at any of the other outdoor venues it was featured at?

It's tall because the name is at the top and it's an outdoor festival, they want you to see the Home Depot name over people's heads and from across the other side of the festival. It's wide because there's tons of tiles on the thing, it's made to be colorful and eye catching. Their former CEO had nothing to do with this display, and I would be beyond shocked if the current one even knows these displays are going around. It's an over reaction to something meaningless because of a situation that is very meaningful to the people at that festival and across the country, but it's energy devoted for the right cause at the wrong thing.
 
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